by Dan Furman | AI, Copywriting, Marketing, Websites
Reading the social media of fellow creatives, and particularly the 40-somethings on LinkedIn, is becoming fairly predictable. Post after post after post of how ai is bad, inferior, useless, the bane of society, and stealer of your candy back in 1992. Here’s the...
by Dan Furman | Business, Conversion, Copywriting, Marketing, SEO, Websites
People judge companies by their website. Like it not, fair or not, it’s how things are. And there are soooo many companies who give lip service to their website. It’s like they don’t think it’s valuable. Or important. While there are some...
by Dan Furman | Business, Copywriting, Marketing, personal, Websites
I was looking at some other copywriting websites the other day, and it made me a little sad, and also surprised. Most of my old copywriting friends are gone. Well, I can’t say “friends” – I only really conversed with a few, and those few I am...
by Dan Furman | Business, Conversion, Marketing, SEO, Websites
If you have just enough employees. And just enough equipment. And just enough inventory. And do just enough advertising. Don’t be surprised if you make just enough money. Just sayin’ ...
by Dan Furman | Business, Copywriting, Marketing, Websites
For many companies, especially service companies, the time wasted by engaging with unqualified prospects is substantial. And depending on circumstances, this could really impact your profitability. So let’s talk about this, and what you can do about it. When I...
by Dan Furman | Copywriting, Marketing, Websites
About two years ago, I did some writing for a company who was getting a new website made. I had the copy written, and laid it out nicely in MS Word for the designer. The site was going to be good, and I envisioned my customer doing quite well with it. Then I saw the...
