Why Dan?

Let’s start with What I’ve Done, and What I Do.

From 2001 – 2026, I made thousands of companies millions of dollars. I primarily did this three ways:

The main way was marketing and web copywriting. I wrote thousands of websites, emails, and sales pieces, and made them convert better, rank better, and consistently produce revenue.

For some companies, the prose was clear, engaging, and professionally polished. For others, I wrote hundreds of those “one weird trick” / “new rule” style ads and advertorials where thousands of daily clicks was the goal. But no matter the company, vertical, or sales process, my writing always converted better. Plenty of clients have called me their money machine.   

Another way I helped companies was corporate-communication and internal business writing. I’d streamline and document sales processes and write phone scripts. I’d take that clunky PDF (or worse, that ancient binder) used to train people and streamline it into something that made sense. I’d write letters for executives when clarity and making a point was necessary. And about a thousand other things. 

I use the past-tense on the above because I don’t “do” copywriting or deliverables anymore. 

The last way I help companies (note the present tense) is by conversing with and advising the president and/or executives on their overall sales process, messaging, and customer (and employee) experience. I’m logical, and see things others don’t. I’ll see a flaw, and call it out. Your website says this, but your PDF catalog says that – which is it? Or I’ll point out why your sales funnel feels untrustworthy, or how your customer service is annoying people rather than helping them. I can be a bit irritating to middle management, as I often highlight something someone approved. But that’s their (and by extension, your) problem, not mine.   

I also assist in developing and naming new products, or help with internal processes or adapting to AI (which I’m a big fan of). I advise on direction or new hires. Or just about anything else a company president (et al) might want a reasoned outside voice on. 

And I do this in a non-threatening, almost aloof way. I am semi-retired, and not interested in contracts or selling you an ongoing engagement. I do this for my own enjoyment as much as I do the money. 

In other words, I’m 100% extra. And I like being extra. You don’t technically need me, and I don’t need you either. But I’m experienced, insightful, blunt-but-fun, tech-savvy, and bottom line, I’m profitable. And I truly, truly enjoy talking business and helping companies be better all around. 

So yea, you don’t need me. But want… that’s a different story. For a certain type of business owner who values an experienced outside voice, I’m perfect.