Why Hire Dan?

There are a lot of great reasons to hire me. Here are a few:

The Reason You Came Here.

Bottom line (right here at the top): I’m profitable. Or if the writing you need isn’t revenue-based, I’m going to make it do what you intend.

That’s my job, and I do it well.

I’m proud to say that almost everyone who hires me becomes a repeat customer. Sometimes in three weeks, sometimes in three years. The reason for that is simple: I did what they needed me to do.

An Experienced Business Writer.

I’m a writer, but I’m also a business pro. This matters to my clients. And it should matter to you.

I know what drives revenue, and I fully understand writing for target markets, conversion, and keeping an effective brand tone for your specific industry and identity. And I’m experienced in a TON of different industries too. 

I’ve been successful at this for 20+ years, and I speak your language.

Writing That Works.

In a world with a billion cheap “I do gigs from Starbucks” writers, not to mention AI chatbots who will someday rule us all, having writing with real flair, tailored to your needs, is hard to find. Until now. 

I can write in many voices: Professional or plain. Country or city. Millennial to Boomer. LinkedIn to TikTok. Long copy, short copy, headlines, creative writing, articles, storytelling, corporate… I do it all. 

Besides writing to your audience,  I also write to engage. And that’s where the magic really happens.

If the writing scratches a little itch or piques a reader’s interest, that’s when they look harder at that “buy” or “learn more” button. Or get a positive feeling about what they are reading. That’s what you want from your business writing.

Hint: Business writing is usually selling something, even when it isn’t. An internal memo to employees is, at its heart, a sales letter. If they buy in, it worked. If they read it and roll their eyes, well, it kind of failed.

I help readers buy (in).

To expand on this a bit, I have a really good blog post about conversion here. You should read it.

MUCH More Than a Writer

I have the ear of company CEO’s. Why? Because I see and understand the big picture. I not only write copy, but I also help figure out who is going to read it and why. That matters. My more successful clients tend to involve me in their overall marketing discussion. That’s partly why the’re successful.  

In addition, I’m quite skilled in UI/UX (user interface / user experience). When you hire me to write copy, I’m going to make sure it’s easy to read visually as well as prose-wise. Often, the MS Word doc I deliver looks exactly like I want the finished piece to look. I can also help with your website’s overall look and navigation – what goes where and why. This stuff is important.

I May Not Agree With You (and That’s OK) 

I’m not a starving freelancer who will write exactly what you tell me to write because you’re paying me. No… I will push back if I feel strongly about something. I like getting paid, but I also give a @#%$ that what we’re doing works.  

I go a lot deeper than “just writing”, and I am a good guy to discuss ideas with. I’ve had clients pivot and change a service/pricing model because I had a better idea. And I’ve also taken money out of my own pocket by saying “no, that doesn’t make sense, and here’s why… let’s do something different.”

This is one of the best value-adds a writer can offer you. It’s also exceedingly rare. I’m a business pro, and we can talk shop. 

Easy to Work With.

Real simple: you tell me what you need, and I will quote you a price. Easy as that. 

This allows you to get professional copywriting and creative marketing work for a good, predictable price. Need a few sales emails and an internal memo? Great – contact me, and I’ll give you a total price. If you like it, you’ll pay a deposit, I’ll do the work, you’ll be happy, and I’ll bill you the balance.

Then we say goodbye until you need me again. No contract, no muss, no fuss. People love it.

There are a few details that I’ll need a little space to go over, so hit the button below to get ballpark rates, minimums, timeframes, and more.