Why Hire Dan?

There are a lot of great reasons to hire me. Here are a few:

The Reason You Came Here.

Bottom line (right here at the top): I’m profitable. 

I cut through the BS to help your company and your people adapt to this new world we find ourselves in. That’s my job, and I do it well.

Business communication is very different here in 2025. You want AI’s help, but you don’t want it to be obvious. You want your website to be attractive to  generative search (old fashioned SEO is sooo 2022!), but you don’t know how. You want your message out there, but it’s increasingly lost in an avalanche of AI-generated content. You want your people comfy with all of this, but nobody really is. 

I help fix that stuff, and give you the edge and the confidence you are looking for. 

I Fully Embrace AI and Use It Effectively

Here’s the great thing about AI: It’s freaken’ amazing!

Here’s the problem with AI: It’s freaken’ amazing for everyone else too!

You may love the content it generates for you. But what you don’t realize is all your competitors get prettymuch the exact same thing when they use it. 

Can you see how that’s a problem? Lots of same-old/same old.

AI is only as good as the human prompt prior, and the human massage that comes after. 

And those are specialties of mine. Why? Read the next section:

An Experienced Business Writer. 20+ Years.

I cut my teeth as a self-employed senior copywriter for over 20 years now. 

I have sold millions of dollars in products and services and have helped companies reach the top of their industries. 

I’m also a business and marketing guy. I know what drives revenue, and I fully understand writing for target markets, conversion, and keeping an effective brand tone. I see things that others don’t, and have the ears of marketing heads and CEO’s. Why? Because I’m a grownup who understands the bigger picture – the who and the why.

I’ve been marketing on the internet since the beginning: from bbs and chat rooms to geocities sites to the beginnings of SEO and “dime a click” adwords to social media to native ads and evergreen content to where we are today. And I’ve succeeded at all of it.

Your People Will Benefit 

You’re hiring me to help, not to replace. I’ll seamlessly work with your marketing, sales, and executive team. I’m not taking over the blog or all the content – I’m enhancing what you do and I’m going to make both the work and your people better. And my presence will last long after we’ve (amicably) parted ways.  

I May Not Agree With You (and That’s OK… It’s Even Good!) 

I’m not a starving freelancer who will lockstep agree with you because you’re paying me. We’ll likely disagree at times. I feel I owe you my true opinions. 

This is one of the best value-adds a consultant can offer you. I’m a business pro, and we can talk shop. 

I’m Easy to Work With. You’ll Like Me, Too

Here’s a cool thing about my website: it totally filters out the chum. If I’m resonating with you here, we’ll get along. If you hire me, we’re going to have plenty of talks and emails between us, and you’ll look forward to and enjoy them all. I ask good questions, I’ll make you think, I’ll challenge you and your people, and in the end, everyone and everything comes out better.  

I’m also pretty chill with the paperwork, not even requiring a contract… no muss, no fuss.