by Dan Furman | Business, Conversion, Copywriting, Marketing, SEO, Websites
People judge companies by their website. Like it not, fair or not, it’s how things are. And there are soooo many companies who give lip service to their website. It’s like they don’t think it’s valuable. Or important. While there are some...
by Dan Furman | Business, Marketing
I was having a drink with a friend not long ago. He’s a fellow business owner, and his office employs about 15 people. And he was lamenting about the state of employees today. His exact words were “Why can’t I find people who care as much as I...
by Dan Furman | Business, Copywriting, Marketing, personal, Websites
I was looking at some other copywriting websites the other day, and it made me a little sad, and also surprised. Most of my old copywriting friends are gone. Well, I can’t say “friends” – I only really conversed with a few, and those few I am...
by Dan Furman | Business, Conversion, Marketing, SEO, Websites
If you have just enough employees. And just enough equipment. And just enough inventory. And do just enough advertising. Don’t be surprised if you make just enough money. Just sayin’ ...
by Dan Furman | Business, Copywriting, Marketing, Websites
For many companies, especially service companies, the time wasted by engaging with unqualified prospects is substantial. And depending on circumstances, this could really impact your profitability. So let’s talk about this, and what you can do about it. When I...
