A good story on conversion and the power of writing
One time, I was hired by a firm who sells financial products. They were spending a few thousand month on Google adwords, and from that traffic,...
Look Here. A Post About Beer!
I'm not all business here. I enjoy posting about things I like, and I like beer, so let's post about it. I have two beer stories I'll tell you. The...
Wasting Time on Unqualified Prospects is Expensive
For many companies, especially service companies, the time wasted by engaging with unqualified prospects is substantial. And depending on...
How to Write Evergreen Content for Awesome SEO
Years ago, one of my clients did a simple thing that is still powering their SEO efforts today: they had me write a niche article on a topic that...
It’s part of my job to protect you
About two years ago, I did some writing for a company who was getting a new website made. I had the copy written, and laid it out nicely in MS Word...
B2B Websites – write for desktops or phones?
You know what I don't miss? The days when you had to worry about your website being viewed on a phone. Today almost all modern websites will...
Why My Posts Don’t Have Dates
If you notice, my posts don't have dates. There are a few reasons for this: 1 - While I update this blog often, I am not going to have hundreds of...