Ok then, we’re due for an update here. It’s only been like forever. Let’s be honest – this website you are reading looks old, doesn’t it? I think I first put up this WordPress version of Clear-Writing.com in… 2011? 2012? … Continue reading →
Read MoreAn old post / thought I like: I’m stunned at how horribly bad the following example of copywriting is. Literally stunned… To tell this story properly, I need to mention milkshakes, and how much I like them (which is a lot.) I … Continue reading →
Read MoreA good client of mine – a guy I admire and definitely respect – pointed out he doesn’t like the word “just” in any copy. I never really thought about it much – I typically just wrote what came to … Continue reading →
Read MoreI get asked all the time “how many words are in a page?” And I sometimes have to laugh at what people think a “page” of writing is. I’ll have people reach out to me and need something edited. “It’s … Continue reading →
Read MoreYou’re all salivating for my COVID-19 sanitizing strategy, right? Actually, I’m kind of guessing you’re not. Which is good, because it’s boring. Clear-Writing’s hand-washing and cleaning policies are basically the Furman household’s hand-washing and cleaning policy. Which has always been … Continue reading →
Read MoreWow… what a year. A TON has happened, and I really haven’t blogged much. So here’s what’s going on: First off, I’m still here, writing as always. So that hasn’t changed one bit. second… besides the Cheilectomy I wrote about … Continue reading →
Read MoreI had a Cheilectomy in March 2019. If you don’t know what that is, it’s a procedure for people with an arthritic big toe that removes a bone spur that forms behind your big toe (common to people with arthritis … Continue reading →
Read MoreHere’s a writing tip that will make you a better copywriter in ten seconds. A much better copywriter. The next thing you need to write, go ahead and write it, and finish it. Then revisit it an hour or a … Continue reading →
Read MoreI want to talk about sleep briefly, because it’s something I’ve had on my mind. Right now, at 51, I am sleeping better than ever, and it’s improved my life almost across the board. To me, improving your sleep is … Continue reading →
Read MoreThe little picture at the top of the website is something like ten years old, but it’s probably the most “business-like” picture I have (it’s also the last time I wore a tie. I confess, I don’t own one anymore.) … Continue reading →
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