Like it or Not, Your Website is You
People judge companies by their website. Like it not, fair or not, it's how things are. And there are soooo many companies who give lip service to...
Dude, It’s *Your Name* on the Sign!
I was having a drink with a friend not long ago. He's a fellow business owner, and his office employs about 15 people. And he was lamenting about...
Copywriting Websites – Then and Now
I was looking at some other copywriting websites the other day, and it made me a little sad, and also surprised. Most of my old copywriting friends...
Just Enough Is Never Enough
If you have just enough employees. And just enough equipment. And just enough inventory. And do just enough advertising. Don't be surprised if you...
Look Here. A Post About Beer!
I'm not all business here. I enjoy posting about things I like, and I like beer, so let's post about it. I have two beer stories I'll tell you. The...
Wasting Time on Unqualified Prospects is Expensive
For many companies, especially service companies, the time wasted by engaging with unqualified prospects is substantial. And depending on...
It’s part of my job to protect you
About two years ago, I did some writing for a company who was getting a new website made. I had the copy written, and laid it out nicely in MS Word...
B2B Websites – write for desktops or phones?
You know what I don't miss? The days when you had to worry about your website being viewed on a phone. Today almost all modern websites will...