by Dan Furman | Business, Copywriting, Marketing, Websites
For many companies, especially service companies, the time wasted by engaging with unqualified prospects is substantial. And, depending on circumstances, this could really impact your profitability. So let’s talk about this, and what you can do about it. When I...
by Dan Furman | Copywriting, Marketing, SEO, Websites
Years ago, one of my clients did a simple thing that is still powering their SEO efforts today: they had me write a niche article on a topic that was loosely related to their industry, and posted it on their website. At the time it didn’t seem overly special. Just...
by Dan Furman | Copywriting, Marketing, Websites
About two years ago, I did some writing for a company who was getting a new website made. I had the copy written, and laid it out nicely in MS Word for the designer. The site was going to be good, and I envisioned my customer doing quite well with it. Then I saw the...
by Dan Furman | Copywriting, Marketing, Websites
You know what I don’t miss? The days when you had to worry about your website being viewed on a phone. Today almost all modern websites will automatically convert to a mobile-friendly version when viewed on a phone. That’s great. (of course, it usually...
by Dan Furman | Business, Conversion, Copywriting, Marketing, Websites
One time, I was hired by a firm who sells financial products to increase their business. They were spending a few thousand month on Google adwords, and from that traffic, their website got them about six solid leads a day. This was profitable for them, and they wanted...
by Dan Furman | Copywriting, Marketing, Websites
If you notice, my posts don’t have dates. There are a few reasons for this: 1 – While I update this blog often, I am not going to have hundreds of posts here, and sometimes I won’t be consistent in updating. Putting dates on posts, and then not...
