Just Don’t Write “Just”

Posted by danfurman - July 17, 2018 - General Copywriting, General Marketing, Uncategorized

A good client of mine – a guy I admire and definitely respect – pointed out he doesn’t like the word “just” in any copy. I never really thought about it much – I typically just wrote what came to … Continue reading →

Fresh Killed (a quick marketing story)

Posted by danfurman - March 12, 2018 - General Copywriting, General Marketing, Uncategorized

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This is an older post that I always liked: I always preach that we’re not all alike in terms of marketing. Just because you think something is good or bad does not mean your customers will think the same thing. … Continue reading →

Why Are Glasses So Expensive?

Posted by danfurman - February 5, 2018 - Fun Stuff, General Marketing, Uncategorized

Let’s talk overpriced glasses. At 51, my eyesight isn’t what it used to be. Hasn’t been for about ten years now, really, and gets a little worse every year. Day to day life I’m fine, but like most folks my … Continue reading →

Video: March 14th Nor’Easter

Posted by danfurman - March 14, 2017 - Fun Stuff, Misc / Personal Stuff, Uncategorized

Yea, this is a good storm. I like living in NY’s Hudson Valley – you get 4 real/classic seasons.

50 things I learned at 50

Posted by danfurman - June 27, 2016 - Entrepreneurial Advice, Fun Stuff, Misc / Personal Stuff, Success, Uncategorized

I’ll be 50 this week. Here are 50 things I learned (or think) at 50 1) I’m happy I grew up in the 70’s and 80’s. Not that it was “better”, but we seemed to have more fun than you … Continue reading →

Copywriting is like magic… except when it isn’t

Posted by danfurman - March 23, 2016 - Entrepreneurial Advice, General Copywriting, General Marketing, Uncategorized, Web Marketing, Website Copywriting

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One aspect of copywriting that sometimes irks me is what I would consider “unreasonable” expectations by potential clients. I say “potential” clients because I do a pretty good job of weeding these folks out. But that doesn’t change the fact … Continue reading →

How Keyword Stuffing Lost a Client

Posted by danfurman - February 3, 2016 - General Copywriting, General Marketing, Misc / Personal Stuff, Uncategorized, Web Marketing, Website Copywriting

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I just did a crap job for a client. No excuses – I sucked. Ok, maybe an excuse (but not really – the sucking part is 100% on me). The job was for a returning client who wanted three keyword-laden … Continue reading →

Article Writing – Dan’s e-mail exchange w/ a potential client

Posted by danfurman - June 14, 2015 - General Marketing, Success, Uncategorized, Web Marketing, Website Copywriting

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6-14-2015 – I was going to write something similar to this, and as I got a paragraph in, I felt ” I think I said something similar before – let me check”. Viola, this post. So I’ll repost it. There’s … Continue reading →

Ten really great things about owning a home based business

Posted by danfurman - August 19, 2014 - Entrepreneurial Advice, Fun Stuff, Success, Uncategorized

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When you see an article about a home based business, they are usually on some “Mommy-Blog” detailing how great it is to have a home-based business while your toddler craps himself on your lap. I’m sure that’s wonderful (I guess), … Continue reading →

Customer Service – You know what I like? Employees with Power

Posted by danfurman - August 5, 2014 - Fun Stuff, Success, Uncategorized

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I used to be a retail manager. Twice, in fact. This was in the late 80’s, early 90’s. And I had power. Lots of it. What I mean by this is I was trusted to make decisions. Yes, there were … Continue reading →