Wow… what a year. A TON has happened, and I really haven’t blogged much. So here’s what’s going on: First off, I’m still here, writing as always. So that hasn’t changed one bit. Second, there will be a new Clear-Writing … Continue reading
Read MoreCheilectomy Recovery Information 2019
I had a Cheilectomy in March 2019. If you don’t know what that is, it’s a procedure for people with an arthritic big toe that removes a bone spur that forms behind your big toe (common to people with arthritis … Continue reading →
Read MoreJust Don’t Write “Just”
A good client of mine – a guy I admire and definitely respect – pointed out he doesn’t like the word “just” in any copy. I never really thought about it much – I typically just wrote what came to … Continue reading →
Read MoreFresh Killed (a quick marketing story)
This is an older post that I always liked: I always preach that we’re not all alike in terms of marketing. Just because you think something is good or bad does not mean your customers will think the same thing. … Continue reading →
Read MoreWhy Are Glasses So Expensive?
Let’s talk overpriced glasses. At 51, my eyesight isn’t what it used to be. Hasn’t been for about ten years now, really, and gets a little worse every year. Day to day life I’m fine, but like most folks my … Continue reading →
Read MoreVideo: March 14th Nor’Easter
Yea, this is a good storm. I like living in NY’s Hudson Valley – you get 4 real/classic seasons.
Read More50 things I learned at 50
I’ll be 50 this week. Here are 50 things I learned (or think) at 50 1) I’m happy I grew up in the 70’s and 80’s. Not that it was “better”, but we seemed to have more fun than you … Continue reading →
Read MoreCopywriting is like magic… except when it isn’t
One aspect of copywriting that sometimes irks me is what I would consider “unreasonable” expectations by potential clients. I say “potential” clients because I do a pretty good job of weeding these folks out. But that doesn’t change the fact … Continue reading →
Read MoreHow Keyword Stuffing Lost a Client
I just did a crap job for a client. No excuses – I sucked. Ok, maybe an excuse (but not really – the sucking part is 100% on me). The job was for a returning client who wanted three keyword-laden … Continue reading →
Read MoreArticle Writing – Dan’s e-mail exchange w/ a potential client
6-14-2015 – I was going to write something similar to this, and as I got a paragraph in, I felt ” I think I said something similar before – let me check”. Viola, this post. So I’ll repost it. There’s … Continue reading →
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