by Dan Furman | Business, Copywriting, Marketing, Websites
For many companies, especially service companies, the time wasted by engaging with unqualified prospects is substantial. And depending on circumstances, this could really impact your profitability. So let’s talk about this, and what you can do about it. When I...
by Dan Furman | Copywriting, Marketing, Websites
About two years ago, I did some writing for a company who was getting a new website made. I had the copy written, and laid it out nicely in MS Word for the designer. The site was going to be good, and I envisioned my customer doing quite well with it. Then I saw the...
by Dan Furman | Copywriting, Marketing, Websites
You know what I don’t miss? The days when you had to worry about your website being viewed on a phone. Today almost all modern websites will automatically convert to a mobile-friendly version when viewed on a phone. That’s great. (of course, it usually...
