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Copywriting Websites – Then and Now

Copywriting Websites – Then and Now

by Dan Furman | Business, Copywriting, Marketing, personal, Websites

I was looking at some other copywriting websites the other day, and it made me a little sad, and also surprised. Most of my old copywriting friends are gone. Well, I can’t say “friends” – I only really conversed with a few, and those few I am...
Just Enough Is Never Enough

Just Enough Is Never Enough

by Dan Furman | Business, Conversion, Marketing, SEO, Websites

If you have just enough employees. And just enough equipment. And just enough inventory. And do just enough advertising. Don’t be surprised if you make just enough money. Just sayin’    ...
Stop Wasting Time on Unqualified Prospects

Stop Wasting Time on Unqualified Prospects

by Dan Furman | Business, Copywriting, Marketing, Websites

For many companies, especially service companies, the time wasted by engaging with unqualified prospects is substantial. And depending on circumstances,  this could really impact your profitability. So let’s talk about this, and what you can do about it. When I...
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