Why Hire Dan?
Let me tell you a quick story:
I was hired by a firm who sells financial products. They were spending a few thousand month on Google adwords, and from that traffic, their website got them about 10 solid leads a day. This was profitable for them, and they wanted to expand it.
They came to me to write new ads for a second campaign – you see, they figured if they increased their ad spend on another campaign, they’d increase their leads. Fair enough.
I looked over their website and right away saw that I could help more by rewriting their current website copy. I told them “let’s get more out of the traffic you’re already receiving.”
I rewrote their copy, and more than tripled their conversions. Instead of averaging ten good leads a day, they averaged more than thirty. No expensive second campaign needed.
And the best part for my client? They paid me once (about $2,000 for their 11 page site). The rest of the year (and years after), they reaped that extra business for free. I made them a literal fortune.
I do this all – the – time.
- I do it for web copy.
- I do it for letters, e-mails, and other marketing collateral.
- I even do it for things that don’t have a traditional ROI, like an employee handbook or process instructions.
So How Does Dan Do it?
It’s about writing style, and marketing chops. A little magic too, but mostly writing and marketing.
In regards to how I write, I like being clear and conversational. Your readers (and search engines) will appreciate that.
I call my style “Professionally Casual“, because that’s exactly what it is. When I write your marketing materials and/or communications, they will be read and understood.
Lastly, I like both short and long copy. Short, punchy headlines and snippets to get readers interested, but then give them something to chew on, too. Listen, despite what the cool kids say, nobody takes action from a headline. People will need reasons to click or call. I give them compelling reasons.
Oh, and the marketing chops I mention? That’s the cherry on top.
If you need me to, I’m really good at crafting a compelling USP for your business. I’ve had clients give me a bunch of older marketing collateral and say “here, you figure it out”. And I turned their pile o’ stuff into a sleek, logical website or marketing piece that hums right along.
Why this makes a difference:
Instead of being clear, most business writing tries to sound important: “We strive to effusively and dynamically embrace the unique paradigms of the overarching branding scheme.” (no, I don’t know what it means either.)
Or, lacking that, the writing is boring and awkward in tone: “Here at Squash Industries, we specialize in quality. Squash means quality. So if you want quality, think Squash.”
In today’s world of “information overload”, people are bombarded with an endless array of messages… buy this… try that… get rich quick… the African Prince needs your help to transfer money… It’s borderline ridiculous.
So in the face of all of this “noise”, your writing needs to “speak” to your readers in Plain English. Clear, succinct writing that people actually enjoy reading makes a huge difference. It generates revenue, too.
Truth be told, I’m a better investment than the stock market™