Website Copywriting

Fast Facts

Average Cost: $200 – $400 per page. Worth every penny.

Average Timeframe: 2-3 weeks for a 5-7 page site.

SEO-friendly keywording and Meta Descriptions included.

 

Let’s talk about your web copy…

Put bluntly, here in 2022, your website copy is everything

It’s the difference between a website that drives business, and one that does nothing.

It’s a vital component to your SEO efforts.

Finally, it’s a major part of your branding and how people view you. 

If you’re looking for professional web copy, then you are in the right place. Because I specialize in clear, engaging Plain-English website copy that will really “speak” to your customer base, across all devices.

Bottom line: I’ll write you copy that gets across what you need to get across so your readers say “yes, this is what I was looking for” as they click, tap, or bookmark. 

I write long pages and short ones. Punchy little blurbs and creative headlines. Pages with lots of components, and big white pages like this one. One common thread: people like reading what I write. That’s always good for business and conversion.     

Your web copy matters. Done well, it will pay off for years. It’s the #1 investment you can make in your company. 

Other Digital Marketing

I handle all kinds of other writing for digital (or print) marketing.

Things like downloadable PDF’s, sell sheets, product brochures, catalogs, case studies, scripts for videos, proposals, and just about anything else you can think of. If you want people to read it and act, then I am the guy you want writing it.

 

Web Copy vs Web Content

Many people ask “what is the difference between web copy and web content”? Honestly, the phrases are often used interchangeably, but I’ll tell you how I view them:

Web copy / web copywriting is used on the “sales” or “face” pages of your website. The home page. The about page. The pages for your products and/or services. The FAQ, landing pages, and more… prettymuch any page that’s in the “main” navigation and will help someone decide to do business with you.

These pages sell your products and services, and also your company in a branding sense. And if you are serious about business, these pages need to read well, and be search-engine friendly.

Web content is everything else. The blog posts. Informational articles/PDF’s. White papers. Press releases. Articles posted on other websites, etc. 

Web content is generally geared towards larger SEO and outside branding efforts (and they are vital for that). Instead of directly selling right now, web content often has a longer term evergreen quality to it. It builds upon itself, and both drives traffic to your website’s main pages, and also lets Google know you are not only in business and active, but you’re tops in your industry or area.

I write web copy that sells, and web content that does the job.

 

Any Size Business. Any Industry.

Your company can be brand new, 50 years old, B2B, B2C, entrepreneurial, small business, or international corporate – I work with them all. It also doesn’t matter what your industry is: Healthcare, Technology, Real Estate, Manufacturing, Consulting, a Daycare, Finance, or even Bolivian Yak Training. 

Can yaks really be trained?

The simple fact is the web works the same way for most sales and service companies – people look at your site, and decide if they want to use you. If the web copy catches their interest they will read more, and your chance at a conversion skyrockets.  That’s how you get new customers.