CREST CAPITAL (www.crestcapital.com). Atlanta, GA.

Industry: B2B Equipment Finance.  

• Write and update copy for entire B2B website (500+ pages, including online directory, articles for executives, and The Lease Guy blog.)
• Write strong SEO pages. In summer 2023, Crest launched a new program to finance SUV’s in the company name. In a massively competitive national industry, in two months, the page rose to the top of the rankings. There is an art to writing good, informative, and authoritative pages that Google loves. 
• Communicate with and pitch/write bylined articles for trade publications (extremely valuable SEO for Crest). I was given a company title for the byline on these (that’s where “VP of Strategy” comes from).  Sample 1. Sample 2. Sample 3.
• Regarding articles, I’m also an inc.com columnist. https://www.inc.com/author/dan-furman 
• Handle all internal content such as process instructions for data entry, sales scripts for reps, internal memos, and corporate communication. Obviously, I cannot post this stuff.
• Regularly consult with the CEO on strategy. He values my input and opinion immensely. Crest is the leading equipment finance company in the USA.
• Help conceptualize and completely wrote stealth marketing site www.section179.org which is the #1 ranked Section 179 website online.

MEDIA FORCE  (www.mediaforce.com) Holon, Israel.

Industry: Direct Response Sales / Native Marketing / AdTech

For this company, I write direct response ads and advertorials for consumer products and services. The ads appear on websites like cnn.com, the weather channel, and every sidebar on almost every page you visit!

Here are a few advertorial examples (note: I write these under various pseudonyms, mostly Dave Freeman and Audrey Beck.) Besides the wording, I also create the layout for these. We sell trainloads of these products.

Note: these are generally written for an older (55+) demographic.

• Fitnus Brace – Writing as a retired man with bad knees (I love the blue pill line!) This advertorial has been the control piece for several years now (as are the rest of these.)
• SafeAlarm – Writing as a woman (with grandmother quotes!)
• Fitnus Socks – Writing as “Fun Grandma”. We sell tons of these. 
• Car Insurance Aggregator – Short piece meant to drive visits to insurance comparison service. This short, quick page has resulted in millions of dollars in revenue.
• Security Camera – Sales shot way up when I rewrote and redesigned this.

ASHLEY KIRKWOOD (www.speakyourwaytocash.com)

Industry: Training, Consulting, Sales

I handle all of Ashley’s “big and important” copywriting for her  main website. I’ve also written key sales emails and other promotional material. But the gem is the website. 

• Homepage / Company Rebrand – Ashley needed a rebrand when she became much more than just “speaker” training. I came up with the “revenue matching your expertise” and “book more, sell more… etc” angle, and went from there, rewriting her website. It’s doing great.

AARDVARK MOBILE TOURS (www.aardvarkmobiletours.com)

Industry: B2C Mobile Tours / Mobile Marketing for some of the world’s largest brands.

Larry Borden reached out to me a dozen years ago when he had an idea to start his own agency. I’ve been writing for him ever since, and his agency (aardvark mobile tours) has grown into an industry leader, and works with some the largest brands on the planet. I write a ton of marking and sales collateral for them, and of course, the website. The case studies give me an opportunity to get clever with brands.

Wrapping up: That’s a pretty good range of samples. I realize I can’t include every industry here, but some notables that I’m leaving out include technology (I’m a pretty techie guy), manufacturing, health, transportation, and entertainment.

Final note: This website itself is my very best sample. Due to it capturing the people I want it to capture, I have stayed relevant and competitive in an industry absolutely littered with lower cost alternatives.

Thanks for reading. If you made it all the way down here, we should chat.