Fresh Killed (a quick marketing story)

Posted by danfurman - March 12, 2018 - General Copywriting, General Marketing, Uncategorized

This is an older post that I always liked: I always preach that we’re not all alike in terms of marketing. Just because you think something is good or bad does not mean your customers will think the same thing. … Continue reading →

Why Are Glasses So Expensive?

Posted by danfurman - February 5, 2018 - Fun Stuff, General Marketing, Uncategorized

Let’s talk overpriced glasses. At 51, my eyesight isn’t what it used to be. Hasn’t been for about ten years now, really, and gets a little worse every year. Day to day life I’m fine, but like most folks my … Continue reading →

Business Tip: Learn How to Sign Your Name

Posted by danfurman - January 22, 2018 - Entrepreneurial Advice, General Marketing, Misc / Personal Stuff, Success

There’s a company from the Midwest that wants to build a small power plant about 800 feet from my house. Of course, my neighbors and I are leery about this, so to help get things off on the right foot, … Continue reading →

“Me Too” Marketing

Posted by danfurman - October 25, 2017 - Entrepreneurial Advice, General Marketing, Success

Do you remember the Staples® Easy Button™? It’s a big red button that signifies how easy Staples makes everything. It was so popular that they even make one to sell (I understand they have sold millions of them, with some … Continue reading →

Vinyl Records and Your Marketing

Posted by danfurman - July 6, 2017 - Audio, Entrepreneurial Advice, General Marketing, Web Marketing, Website Copywriting

When you think about your marketing, I want you to think about vinyl records for a bit. As you may know, I dig stereo equipment and vinyl records. I have some nice gear, and have a particular affinity for my … Continue reading →

How to grill a burger – Dan Style (with pictures and bonus video at the end!)

Posted by danfurman - March 27, 2017 - Fun Stuff, Misc / Personal Stuff

Outdoor grilling season is coming. Time to bump this post from a bit back: In this post, I’ll take a break from copywriting and marketing stuff and show you how to properly grill burgers. I feel this is needed, because … Continue reading →

Video: March 14th Nor’Easter

Posted by danfurman - March 14, 2017 - Fun Stuff, Misc / Personal Stuff, Uncategorized

Yea, this is a good storm. I like living in NY’s Hudson Valley – you get 4 real/classic seasons.

Web Copy in 160 Characters or More

Posted by danfurman - March 1, 2017 - Entrepreneurial Advice, General Copywriting, Web Marketing, Website Copywriting

One frustrating thing I run into these days is the attitude of “nobody reads anything anymore, so just make my web copy really short.” That really doesn’t work. Countless “one-page” websites that have short little sections of copy have failed. Why … Continue reading →

A Reminder to All Entrepreneurs Out There

Posted by danfurman - February 17, 2017 - Entrepreneurial Advice, General Marketing, Success

I wrote this in my first book, and it still resonates today: You know you’re the one who makes the work appear, right? This, to me, is the heart of “making it” as an entrepreneur. When you have a job, … Continue reading →

Marantz Blue, Meet McIntosh Green

Posted by danfurman - January 15, 2017 - Audio, Entrepreneurial Advice, Fun Stuff

If you know me in real life, you know I like vintage audio gear and good sound. Not just good sound, but sound that makes you go “holy @#$%” at its depth and warmth (I don’t need to blow you … Continue reading →