When you think about your marketing, I want you to think about vinyl records for a bit. As you may know, I dig stereo equipment and vinyl records. I have some nice gear, and have a particular affinity for my … Continue reading
Read MoreDan Furman’s Desk
How to grill a burger – Dan Style (with pictures and bonus video at the end!)
Outdoor grilling season is coming. Time to bump this post from a bit back: In this post, I’ll take a break from copywriting and marketing stuff and show you how to properly grill burgers. I feel this is needed, because … Continue reading →
Read MoreVideo: March 14th Nor’Easter
Yea, this is a good storm. I like living in NY’s Hudson Valley – you get 4 real/classic seasons.
Read MoreWeb Copy in 160 Characters or More
One frustrating thing I run into these days is the attitude of “nobody reads anything anymore, so just make my web copy really short.” That really doesn’t work. Countless “one-page” websites that have short little sections of copy have failed. Why … Continue reading →
Read MoreA Reminder to All Entrepreneurs Out There
I wrote this in my first book, and it still resonates today: You know you’re the one who makes the work appear, right? This, to me, is the heart of “making it” as an entrepreneur. When you have a job, … Continue reading →
Read MoreMarantz Blue, Meet McIntosh Green
If you know me in real life, you know I like vintage audio gear and good sound. Not just good sound, but sound that makes you go “holy @#$%” at its depth and warmth (I don’t need to blow you … Continue reading →
Read MoreA Thanksgiving Post about King Kong
This post will be a Thanksgiving tradition (18 years now, if you include my old websites). Lots of businesses give nice, safe, heartfelt messages on Thanksgiving, and that’s all good. But instead of repeating what others have said, here’s something fun … Continue reading →
Read MoreWeb Copy Has a Shelf Life
Every eighteen months or so, I get mad at my website, and change a few things. This is because websites, as well as web copy, get old and stale. Styles change, tastes change, reading screens change, and so on. I’ll … Continue reading →
Read More50 things I learned at 50
I’ll be 50 this week. Here are 50 things I learned (or think) at 50 1) I’m happy I grew up in the 70’s and 80’s. Not that it was “better”, but we seemed to have more fun than you … Continue reading →
Read MoreCopywriting is like magic… except when it isn’t
One aspect of copywriting that sometimes irks me is what I would consider “unreasonable” expectations by potential clients. I say “potential” clients because I do a pretty good job of weeding these folks out. But that doesn’t change the fact … Continue reading →
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