Vinyl Records and Your Marketing

Posted by danfurman - July 6, 2017 - Audio, Entrepreneurial Advice, General Marketing, Web Marketing, Website Copywriting

When you think about your marketing, I want you to think about vinyl records for a bit. As you may know, I dig stereo equipment and vinyl records. I have some nice gear, and have a particular affinity for my … Continue reading →

How to grill a burger – Dan Style (with pictures and bonus video at the end!)

Posted by danfurman - March 27, 2017 - Fun Stuff, Misc / Personal Stuff

Outdoor grilling season is coming. Time to bump this post from a bit back: In this post, I’ll take a break from copywriting and marketing stuff and show you how to properly grill burgers. I feel this is needed, because … Continue reading →

Video: March 14th Nor’Easter

Posted by danfurman - March 14, 2017 - Fun Stuff, Misc / Personal Stuff, Uncategorized

Yea, this is a good storm. I like living in NY’s Hudson Valley – you get 4 real/classic seasons.

Web Copy in 160 Characters or More

Posted by danfurman - March 1, 2017 - Entrepreneurial Advice, General Copywriting, Web Marketing, Website Copywriting

One frustrating thing I run into these days is the attitude of “nobody reads anything anymore, so just make my web copy really short.” That really doesn’t work. Countless “one-page” websites that have short little sections of copy have failed. Why … Continue reading →

A Reminder to All Entrepreneurs Out There

Posted by danfurman - February 17, 2017 - Entrepreneurial Advice, General Marketing, Success

I wrote this in my first book, and it still resonates today: You know you’re the one who makes the work appear, right? This, to me, is the heart of “making it” as an entrepreneur. When you have a job, … Continue reading →

Marantz Blue, Meet McIntosh Green

Posted by danfurman - January 15, 2017 - Audio, Entrepreneurial Advice, Fun Stuff

If you know me in real life, you know I like vintage audio gear and good sound. Not just good sound, but sound that makes you go “holy @#$%” at its depth and warmth (I don’t need to blow you … Continue reading →

A Thanksgiving Post about King Kong

Posted by danfurman - November 23, 2016 - Fun Stuff, Misc / Personal Stuff

This post will be a Thanksgiving tradition (18 years now, if you include my old websites). Lots of businesses give nice, safe, heartfelt messages on Thanksgiving, and that’s all good. But instead of repeating what others have said, here’s something fun … Continue reading →

Web Copy Has a Shelf Life

Posted by danfurman - September 30, 2016 - Entrepreneurial Advice, General Copywriting, General Marketing, Success, Web Marketing, Website Copywriting

Every eighteen months or so, I get mad at my website, and change a few things. This is because websites, as well as web copy, get old and stale. Styles change, tastes change, reading screens change, and so on. I’ll … Continue reading →

50 things I learned at 50

Posted by danfurman - June 27, 2016 - Entrepreneurial Advice, Fun Stuff, Misc / Personal Stuff, Success, Uncategorized

I’ll be 50 this week. Here are 50 things I learned (or think) at 50 1) I’m happy I grew up in the 70’s and 80’s. Not that it was “better”, but we seemed to have more fun than you … Continue reading →

Copywriting is like magic… except when it isn’t

Posted by danfurman - March 23, 2016 - Entrepreneurial Advice, General Copywriting, General Marketing, Uncategorized, Web Marketing, Website Copywriting

One aspect of copywriting that sometimes irks me is what I would consider “unreasonable” expectations by potential clients. I say “potential” clients because I do a pretty good job of weeding these folks out. But that doesn’t change the fact … Continue reading →