Web Copy Has a Shelf Life

Posted by danfurman - September 30, 2016 - Entrepreneurial Advice, General Copywriting, General Marketing, Success, Web Marketing, Website Copywriting

Every eighteen months or so, I get mad at my website, and change a few things. This is because websites, as well as web copy, get old and stale. Styles change, tastes change, reading screens change, and so on. I’ll … Continue reading →

50 things I learned at 50

Posted by danfurman - June 27, 2016 - Entrepreneurial Advice, Fun Stuff, Misc / Personal Stuff, Success, Uncategorized

I’ll be 50 this week. Here are 50 things I learned (or think) at 50 1) I’m happy I grew up in the 70’s and 80’s. Not that it was “better”, but we seemed to have more fun than you … Continue reading →

Copywriting is like magic… except when it isn’t

Posted by danfurman - March 23, 2016 - Entrepreneurial Advice, General Copywriting, General Marketing, Uncategorized, Web Marketing, Website Copywriting

One aspect of copywriting that sometimes irks me is what I would consider “unreasonable” expectations by potential clients. I say “potential” clients because I do a pretty good job of weeding these folks out. But that doesn’t change the fact … Continue reading →

Let’s Tour My Office

Posted by danfurman - February 12, 2016 - Fun Stuff, Misc / Personal Stuff, Success

I have the world’s coolest office. Don’t believe me? Let’s tour: Here’s my desk: Yea, I know what you are thinking: “Sure Dan, this is where the magic happens, and that’s a nice Owl-in-a-top-hat picture and all, but this is hardly … Continue reading →

How Keyword Stuffing Lost a Client

Posted by danfurman - February 3, 2016 - General Copywriting, General Marketing, Misc / Personal Stuff, Uncategorized, Web Marketing, Website Copywriting

I just did a crap job for a client. No excuses – I sucked. Ok, maybe an excuse (but not really – the sucking part is 100% on me). The job was for a returning client who wanted three keyword-laden … Continue reading →

I Don’t Like One-Page Websites

Posted by danfurman - November 20, 2015 - Entrepreneurial Advice, General Copywriting, General Marketing, Web Marketing, Website Copywriting

There, I said it. About three years ago, the “one-page website” started appearing. You know the type – a giant picture, scrolling text, different sections, three “circle graphics”, etc etc. All on one page. If there’s navigation at the top, … Continue reading →

Two Weeks of Terror Part 2

Posted by danfurman - October 30, 2015 - Fun Stuff, Misc / Personal Stuff, Movies

Here’s the second week. Suspiria (1977) – Dario Argento’s Suspiria is a terribly acted movie, with bad dialog, a silly story, and a general sense of confusion. It’s also the most visually striking horror film I have ever seen, and … Continue reading →

Two Weeks of Terror

Posted by danfurman - October 30, 2015 - Fun Stuff, Misc / Personal Stuff, Movies

Note: This is largely reposted from a few years ago in honor of Halloween – I update it with a new film or two every time I repost it, though.. I started doing this on Facebook a few years ago… … Continue reading →

What It Says vs. What People Read

Posted by danfurman - September 1, 2015 - Entrepreneurial Advice, General Copywriting, General Marketing

Interesting phenomenon I noticed: On my quote page, I used to say my rate is $150 an hour. Then I said “In an hour’s time, I can usually write/edit one-half to two pages”. I read it, and it very clearly … Continue reading →

E-mail Marketing and the Delete Key

Posted by danfurman - July 17, 2015 - General Copywriting, General Marketing, Web Marketing

I love e-mail marketing. I think it can be effective if it’s well-written, and the list is good (and it can be very effective if you are using your own opt-in list.) But if you are sending unsolicited e-mail as … Continue reading →