This post will be a Thanksgiving tradition (18 years now, if you include my old websites). Lots of businesses give nice, safe, heartfelt messages on Thanksgiving, and that’s all good. But instead of repeating what others have said, here’s something fun … Continue reading
Read MoreDan Furman’s Desk
Web Copy Has a Shelf Life
Every eighteen months or so, I get mad at my website, and change a few things. This is because websites, as well as web copy, get old and stale. Styles change, tastes change, reading screens change, and so on. I’ll … Continue reading →
Read More50 things I learned at 50
I’ll be 50 this week. Here are 50 things I learned (or think) at 50 1) I’m happy I grew up in the 70’s and 80’s. Not that it was “better”, but we seemed to have more fun than you … Continue reading →
Read MoreCopywriting is like magic… except when it isn’t
One aspect of copywriting that sometimes irks me is what I would consider “unreasonable” expectations by potential clients. I say “potential” clients because I do a pretty good job of weeding these folks out. But that doesn’t change the fact … Continue reading →
Read MoreLet’s Tour My Office
I have the world’s coolest office. Don’t believe me? Let’s tour: Here’s my desk: Yea, I know what you are thinking: “Sure Dan, this is where the magic happens, and that’s a nice Owl-in-a-top-hat picture and all, but this is hardly … Continue reading →
Read MoreHow Keyword Stuffing Lost a Client
I just did a crap job for a client. No excuses – I sucked. Ok, maybe an excuse (but not really – the sucking part is 100% on me). The job was for a returning client who wanted three keyword-laden … Continue reading →
Read MoreI Don’t Like One-Page Websites
There, I said it. About three years ago, the “one-page website” started appearing. You know the type – a giant picture, scrolling text, different sections, three “circle graphics”, etc etc. All on one page. If there’s navigation at the top, … Continue reading →
Read MoreTwo Weeks of Terror Part 2
Here’s the second week. Suspiria (1977) – Dario Argento’s Suspiria is a terribly acted movie, with bad dialog, a silly story, and a general sense of confusion. It’s also the most visually striking horror film I have ever seen, and … Continue reading →
Read MoreTwo Weeks of Terror
Note: This is largely reposted from a few years ago in honor of Halloween – I update it with a new film or two every time I repost it, though.. I started doing this on Facebook a few years ago… … Continue reading →
Read MoreWhat It Says vs. What People Read
Interesting phenomenon I noticed: On my quote page, I used to say my rate is $150 an hour. Then I said “In an hour’s time, I can usually write/edit one-half to two pages”. I read it, and it very clearly … Continue reading →
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