A Thanksgiving Post about King Kong

Posted by danfurman - November 23, 2016 - Fun Stuff, Misc / Personal Stuff

This post will be a Thanksgiving tradition (18 years now, if you include my old websites). Lots of businesses give nice, safe, heartfelt messages on Thanksgiving, and that’s all good. But instead of repeating what others have said, here’s something fun … Continue reading →

Web Copy Has a Shelf Life

Posted by danfurman - September 30, 2016 - Entrepreneurial Advice, General Copywriting, General Marketing, Success, Web Marketing, Website Copywriting

Every eighteen months or so, I get mad at my website, and change a few things. This is because websites, as well as web copy, get old and stale. Styles change, tastes change, reading screens change, and so on. I’ll … Continue reading →

50 things I learned at 50

Posted by danfurman - June 27, 2016 - Entrepreneurial Advice, Fun Stuff, Misc / Personal Stuff, Success, Uncategorized

I’ll be 50 this week. Here are 50 things I learned (or think) at 50 1) I’m happy I grew up in the 70’s and 80’s. Not that it was “better”, but we seemed to have more fun than you … Continue reading →

Copywriting is like magic… except when it isn’t

Posted by danfurman - March 23, 2016 - Entrepreneurial Advice, General Copywriting, General Marketing, Uncategorized, Web Marketing, Website Copywriting

One aspect of copywriting that sometimes irks me is what I would consider “unreasonable” expectations by potential clients. I say “potential” clients because I do a pretty good job of weeding these folks out. But that doesn’t change the fact … Continue reading →

Let’s Tour My Office

Posted by danfurman - February 12, 2016 - Fun Stuff, Misc / Personal Stuff, Success

I have the world’s coolest office. Don’t believe me? Let’s tour: Here’s my desk: Yea, I know what you are thinking: “Sure Dan, this is where the magic happens, and that’s a nice Owl-in-a-top-hat picture and all, but this is hardly … Continue reading →

How Keyword Stuffing Lost a Client

Posted by danfurman - February 3, 2016 - General Copywriting, General Marketing, Misc / Personal Stuff, Uncategorized, Web Marketing, Website Copywriting

I just did a crap job for a client. No excuses – I sucked. Ok, maybe an excuse (but not really – the sucking part is 100% on me). The job was for a returning client who wanted three keyword-laden … Continue reading →

I Don’t Like One-Page Websites

Posted by danfurman - November 20, 2015 - Entrepreneurial Advice, General Copywriting, General Marketing, Web Marketing, Website Copywriting

There, I said it. About three years ago, the “one-page website” started appearing. You know the type – a giant picture, scrolling text, different sections, three “circle graphics”, etc etc. All on one page. If there’s navigation at the top, … Continue reading →

Two Weeks of Terror Part 2

Posted by danfurman - October 30, 2015 - Fun Stuff, Misc / Personal Stuff, Movies

Here’s the second week. Suspiria (1977) – Dario Argento’s Suspiria is a terribly acted movie, with bad dialog, a silly story, and a general sense of confusion. It’s also the most visually striking horror film I have ever seen, and … Continue reading →

Two Weeks of Terror

Posted by danfurman - October 30, 2015 - Fun Stuff, Misc / Personal Stuff, Movies

Note: This is largely reposted from a few years ago in honor of Halloween – I update it with a new film or two every time I repost it, though.. I started doing this on Facebook a few years ago… … Continue reading →

What It Says vs. What People Read

Posted by danfurman - September 1, 2015 - Entrepreneurial Advice, General Copywriting, General Marketing

Interesting phenomenon I noticed: On my quote page, I used to say my rate is $150 an hour. Then I said “In an hour’s time, I can usually write/edit one-half to two pages”. I read it, and it very clearly … Continue reading →