Press Release Writing
Press releases have become very popular in the past few years. That’s because the Internet has made distribution easy and inexpensive.
But that creates a problem, which is there are a lot of press releases out there. And there are a lot of really bad ones. Everybody and their brother writes press releases now. It seems like the goal is quantity over quality.
I don’t do that.
What I do is write professional and interesting press releases that actually get read and circulated.
Listen – anyone can throw a press release up online at PRweb.com. But in order for your press release to be picked up and distributed by news outlets, it has to be deemed interesting and newsworthy by news editors.
My specialty is doing just that – I can speak with you, come up with a great angle, and write an interesting release. Heck, I can make the fact that you found some pocket lint this morning sound interesting and newsworthy (ok, not really, but you get the point… well, wait, what if I was writing for a new lint-free dryer…?) I can also ‘quote” people in your company (or you), and make you sound like a million bucks. In essence, I’ll make sure your press releases are clear, engaging, and definitely newsworthy. Oh, and throw in a little marketing talk?? Sure if you want, I can (subtly) do that as well (and it has to be subtle, because press releases are not supposed to be sales and marketing pieces… ok? Nudge nudge wink wink.)
A “Clear-Writing” press release by Dan Furman usually runs around $200-$250. And they are worth every penny.