You’re all salivating for my COVID-19 sanitizing strategy, right? Actually, I’m kind of guessing you’re not. Which is good, because it’s boring. Clear-Writing’s hand-washing and cleaning policies are basically the Furman household’s hand-washing and cleaning policy. Which has always been … Continue reading →
Read MoreWhen you think about your marketing, I want you to think about vinyl records for a bit. As you may know, I dig stereo equipment and vinyl records. I have some nice gear, and have a particular affinity for my … Continue reading →
Read MoreOne frustrating thing I run into these days is the attitude of “nobody reads anything anymore, so just make my web copy really short.” That really doesn’t work. Countless “one-page” websites that have short little sections of copy have failed. Why … Continue reading →
Read MoreEvery eighteen months or so, I get mad at my website, and change a few things. This is because websites, as well as web copy, get old and stale. Styles change, tastes change, reading screens change, and so on. I’ll … Continue reading →
Read MoreOne aspect of copywriting that sometimes irks me is what I would consider “unreasonable” expectations by potential clients. I say “potential” clients because I do a pretty good job of weeding these folks out. But that doesn’t change the fact … Continue reading →
Read MoreI just did a crap job for a client. No excuses – I sucked. Ok, maybe an excuse (but not really – the sucking part is 100% on me). The job was for a returning client who wanted three keyword-laden … Continue reading →
Read MoreThere, I said it. About three years ago, the “one-page website” started appearing. You know the type – a giant picture, scrolling text, different sections, three “circle graphics”, etc etc. All on one page. If there’s navigation at the top, … Continue reading →
Read MoreI love e-mail marketing. I think it can be effective if it’s well-written, and the list is good (and it can be very effective if you are using your own opt-in list.) But if you are sending unsolicited e-mail as … Continue reading →
Read More6-14-2015 – I was going to write something similar to this, and as I got a paragraph in, I felt ” I think I said something similar before – let me check”. Viola, this post. So I’ll repost it. There’s … Continue reading →
Read MoreOk, last post we discussed the basics of project pricing vs. hourly pricing when it comes to service providers. So let’s go a little further this post and talk about Project Pricing. Project Pricing is when you say something on … Continue reading →
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