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Home» Website Copywriting

An example of terrible copywriting

Posted by danfurman - January 22, 2019 - General Marketing, Website Copywriting
2

An old post / thought I like: I’m stunned at how horribly bad the following example of copywriting is. Literally stunned… To tell this story properly, I need to mention milkshakes, and how much I like them (which is a lot.) I … Continue reading →

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A Writing Tip That Will Make You a Better Copywriter – Instantly

Posted by danfurman - June 13, 2018 - General Copywriting, General Marketing, Success, Website Copywriting

Here’s a writing tip that will make you a better copywriter in ten seconds. A much better copywriter. The next thing you need to write, go ahead and write it, and finish it. Then revisit it an hour or a … Continue reading →

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Vinyl Records and Your Marketing

Posted by danfurman - July 6, 2017 - Audio, Entrepreneurial Advice, General Marketing, Web Marketing, Website Copywriting

When you think about your marketing, I want you to think about vinyl records for a bit. As you may know, I dig stereo equipment and vinyl records. I have some nice gear, and have a particular affinity for my … Continue reading →

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Web Copy in 160 Characters or More

Posted by danfurman - March 1, 2017 - Entrepreneurial Advice, General Copywriting, Web Marketing, Website Copywriting

One frustrating thing I run into these days is the attitude of “nobody reads anything anymore, so just make my web copy really short.” That really doesn’t work. Countless “one-page” websites that have short little sections of copy have failed. Why … Continue reading →

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Web Copy Has a Shelf Life

Posted by danfurman - September 30, 2016 - Entrepreneurial Advice, General Copywriting, General Marketing, Success, Web Marketing, Website Copywriting

Every eighteen months or so, I get mad at my website, and change a few things. This is because websites, as well as web copy, get old and stale. Styles change, tastes change, reading screens change, and so on. I’ll … Continue reading →

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Copywriting is like magic… except when it isn’t

Posted by danfurman - March 23, 2016 - Entrepreneurial Advice, General Copywriting, General Marketing, Uncategorized, Web Marketing, Website Copywriting
3

One aspect of copywriting that sometimes irks me is what I would consider “unreasonable” expectations by potential clients. I say “potential” clients because I do a pretty good job of weeding these folks out. But that doesn’t change the fact … Continue reading →

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How Keyword Stuffing Lost a Client

Posted by danfurman - February 3, 2016 - General Copywriting, General Marketing, Misc / Personal Stuff, Uncategorized, Web Marketing, Website Copywriting
0

I just did a crap job for a client. No excuses – I sucked. Ok, maybe an excuse (but not really – the sucking part is 100% on me). The job was for a returning client who wanted three keyword-laden … Continue reading →

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I Don’t Like One-Page Websites

Posted by danfurman - November 20, 2015 - Entrepreneurial Advice, General Copywriting, General Marketing, Web Marketing, Website Copywriting
0

There, I said it. About three years ago, the “one-page website” started appearing. You know the type – a giant picture, scrolling text, different sections, three “circle graphics”, etc etc. All on one page. If there’s navigation at the top, … Continue reading →

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Article Writing – Dan’s e-mail exchange w/ a potential client

Posted by danfurman - June 14, 2015 - General Marketing, Success, Uncategorized, Web Marketing, Website Copywriting
2

6-14-2015 – I was going to write something similar to this, and as I got a paragraph in, I felt ” I think I said something similar before – let me check”. Viola, this post. So I’ll repost it. There’s … Continue reading →

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One more thing on the homepage slideshow

Posted by danfurman - July 9, 2014 - General Copywriting, General Marketing, Web Marketing, Website Copywriting
1

On a recent post, I talked about how you should remove your homepage slideshow. And I just had another thought about it as I looked at a client’s website. He had four slides, all radically different messages, aimed at four … Continue reading →

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