You’re all salivating for my COVID-19 sanitizing strategy, right? Actually, I’m kind of guessing you’re not. Which is good, because it’s boring. Clear-Writing’s hand-washing and cleaning policies are basically the Furman household’s hand-washing and cleaning policy. Which has always been … Continue reading
Read MoreA Writing Tip That Will Make You a Better Copywriter – Instantly
Here’s a writing tip that will make you a better copywriter in ten seconds. A much better copywriter. The next thing you need to write, go ahead and write it, and finish it. Then revisit it an hour or a … Continue reading →
Read MoreThoughts on Sleep
I want to talk about sleep briefly, because it’s something I’ve had on my mind. Right now, at 51, I am sleeping better than ever, and it’s improved my life almost across the board. To me, improving your sleep is … Continue reading →
Read MoreBusiness Tip: Learn How to Sign Your Name
There’s a company from the Midwest that wants to build a small power plant about 800 feet from my house. Of course, my neighbors and I are leery about this, so to help get things off on the right foot, … Continue reading →
Read More“Me Too” Marketing
Do you remember the Staples® Easy Button™? It’s a big red button that signifies how easy Staples makes everything. It was so popular that they even make one to sell (I understand they have sold millions of them, with some … Continue reading →
Read MoreA Reminder to All Entrepreneurs Out There
I wrote this in my first book, and it still resonates today: You know you’re the one who makes the work appear, right? This, to me, is the heart of “making it” as an entrepreneur. When you have a job, … Continue reading →
Read MoreWeb Copy Has a Shelf Life
Every eighteen months or so, I get mad at my website, and change a few things. This is because websites, as well as web copy, get old and stale. Styles change, tastes change, reading screens change, and so on. I’ll … Continue reading →
Read More50 things I learned at 50
I’ll be 50 this week. Here are 50 things I learned (or think) at 50 1) I’m happy I grew up in the 70’s and 80’s. Not that it was “better”, but we seemed to have more fun than you … Continue reading →
Read MoreLet’s Tour My Office
I have the world’s coolest office. Don’t believe me? Let’s tour: Here’s my desk: Yea, I know what you are thinking: “Sure Dan, this is where the magic happens, and that’s a nice Owl-in-a-top-hat picture and all, but this is hardly … Continue reading →
Read MoreDan’s Job Advice to 2015 Grads
There’s a lot of job advice for grads out there. And truthfully, most of it sucks. It’s all feel-good, basic stuff that really doesn’t help anyone. I won’t waste your time kids. Whether you just graduated high school or college, … Continue reading →
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