An example of terrible copywriting

Posted by danfurman - January 22, 2019 - General Marketing, Website Copywriting

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An old post / thought I like: I’m stunned at how horribly bad the following example of copywriting is. Literally stunned… To tell this story properly, I need to mention milkshakes, and how much I like them (which is a lot.) I … Continue reading →

Just Don’t Write “Just”

Posted by danfurman - July 17, 2018 - General Copywriting, General Marketing, Uncategorized

A good client of mine – a guy I admire and definitely respect – pointed out he doesn’t like the word “just” in any copy. I never really thought about it much – I typically just wrote what came to … Continue reading →

A Writing Tip That Will Make You a Better Copywriter – Instantly

Posted by danfurman - June 13, 2018 - General Copywriting, General Marketing, Success, Website Copywriting

Here’s a writing tip that will make you a better copywriter in ten seconds. A much better copywriter. The next thing you need to write, go ahead and write it, and finish it. Then revisit it an hour or a … Continue reading →

Fresh Killed (a quick marketing story)

Posted by danfurman - March 12, 2018 - General Copywriting, General Marketing, Uncategorized

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This is an older post that I always liked: I always preach that we’re not all alike in terms of marketing. Just because you think something is good or bad does not mean your customers will think the same thing. … Continue reading →

Why Are Glasses So Expensive?

Posted by danfurman - February 5, 2018 - Fun Stuff, General Marketing, Uncategorized

Let’s talk overpriced glasses. At 51, my eyesight isn’t what it used to be. Hasn’t been for about ten years now, really, and gets a little worse every year. Day to day life I’m fine, but like most folks my … Continue reading →

Business Tip: Learn How to Sign Your Name

Posted by danfurman - January 22, 2018 - Entrepreneurial Advice, General Marketing, Misc / Personal Stuff, Success

There’s a company from the Midwest that wants to build a small power plant about 800 feet from my house. Of course, my neighbors and I are leery about this, so to help get things off on the right foot, … Continue reading →

“Me Too” Marketing

Posted by danfurman - October 25, 2017 - Entrepreneurial Advice, General Marketing, Success

Do you remember the Staples® Easy Button™? It’s a big red button that signifies how easy Staples makes everything. It was so popular that they even make one to sell (I understand they have sold millions of them, with some … Continue reading →

Vinyl Records and Your Marketing

Posted by danfurman - July 6, 2017 - Audio, Entrepreneurial Advice, General Marketing, Web Marketing, Website Copywriting

When you think about your marketing, I want you to think about vinyl records for a bit. As you may know, I dig stereo equipment and vinyl records. I have some nice gear, and have a particular affinity for my … Continue reading →

A Reminder to All Entrepreneurs Out There

Posted by danfurman - February 17, 2017 - Entrepreneurial Advice, General Marketing, Success

I wrote this in my first book, and it still resonates today: You know you’re the one who makes the work appear, right? This, to me, is the heart of “making it” as an entrepreneur. When you have a job, … Continue reading →

Web Copy Has a Shelf Life

Posted by danfurman - September 30, 2016 - Entrepreneurial Advice, General Copywriting, General Marketing, Success, Web Marketing, Website Copywriting

Every eighteen months or so, I get mad at my website, and change a few things. This is because websites, as well as web copy, get old and stale. Styles change, tastes change, reading screens change, and so on. I’ll … Continue reading →