Just Don’t Write “Just”

Posted by danfurman - July 17, 2021 - General Copywriting, General Marketing, Uncategorized

A good client of mine – a guy I admire and definitely respect – pointed out he doesn’t like the word “just” in any copy. I never really thought about it much – I typically just wrote what came to … Continue reading →

How Many Words are in a “Page”?

Posted by danfurman - March 2, 2021 - Entrepreneurial Advice, General Copywriting

I get asked all the time “how many words are in a page?” And I sometimes have to laugh at what people think a “page” of writing is. I’ll have people reach out to me and need something edited. “It’s … Continue reading →

A Writing Tip That Will Make You a Better Copywriter – Instantly

Posted by danfurman - June 13, 2018 - General Copywriting, General Marketing, Success, Website Copywriting

Here’s a writing tip that will make you a better copywriter in ten seconds. A much better copywriter. The next thing you need to write, go ahead and write it, and finish it. Then revisit it an hour or a … Continue reading →

Fresh Killed (a quick marketing story)

Posted by danfurman - March 12, 2018 - General Copywriting, General Marketing, Uncategorized

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This is an older post that I always liked: I always preach that we’re not all alike in terms of marketing. Just because you think something is good or bad does not mean your customers will think the same thing. … Continue reading →

Web Copy in 160 Characters or More

Posted by danfurman - March 1, 2017 - Entrepreneurial Advice, General Copywriting, Web Marketing, Website Copywriting

One frustrating thing I run into these days is the attitude of “nobody reads anything anymore, so just make my web copy really short.” That really doesn’t work. Countless “one-page” websites that have short little sections of copy have failed. Why … Continue reading →

Web Copy Has a Shelf Life

Posted by danfurman - September 30, 2016 - Entrepreneurial Advice, General Copywriting, General Marketing, Success, Web Marketing, Website Copywriting

Every eighteen months or so, I get mad at my website, and change a few things. This is because websites, as well as web copy, get old and stale. Styles change, tastes change, reading screens change, and so on. I’ll … Continue reading →

Copywriting is like magic… except when it isn’t

Posted by danfurman - March 23, 2016 - Entrepreneurial Advice, General Copywriting, General Marketing, Uncategorized, Web Marketing, Website Copywriting

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One aspect of copywriting that sometimes irks me is what I would consider “unreasonable” expectations by potential clients. I say “potential” clients because I do a pretty good job of weeding these folks out. But that doesn’t change the fact … Continue reading →

How Keyword Stuffing Lost a Client

Posted by danfurman - February 3, 2016 - General Copywriting, General Marketing, Misc / Personal Stuff, Uncategorized, Web Marketing, Website Copywriting

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I just did a crap job for a client. No excuses – I sucked. Ok, maybe an excuse (but not really – the sucking part is 100% on me). The job was for a returning client who wanted three keyword-laden … Continue reading →

I Don’t Like One-Page Websites

Posted by danfurman - November 20, 2015 - Entrepreneurial Advice, General Copywriting, General Marketing, Web Marketing, Website Copywriting

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There, I said it. About three years ago, the “one-page website” started appearing. You know the type – a giant picture, scrolling text, different sections, three “circle graphics”, etc etc. All on one page. If there’s navigation at the top, … Continue reading →

What It Says vs. What People Read

Posted by danfurman - September 1, 2015 - Entrepreneurial Advice, General Copywriting, General Marketing

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Interesting phenomenon I noticed: On my quote page, I used to say my rate is $150 an hour. Then I said “In an hour’s time, I can usually write/edit one-half to two pages”. I read it, and it very clearly … Continue reading →