How Many Words are in a “Page”?

Posted by danfurman - March 2, 2021 - Entrepreneurial Advice, General Copywriting

I get asked all the time “how many words are in a page?” And I sometimes have to laugh at what people think a “page” of writing is. I’ll have people reach out to me and need something edited. “It’s … Continue reading →

Pro Tips for Your Coronavirus E-mail

Posted by danfurman - March 18, 2020 - Entrepreneurial Advice, Fun Stuff, General Marketing, Success, Web Marketing

You’re all salivating for my COVID-19 sanitizing strategy, right? Actually, I’m kind of guessing you’re not. Which is good, because it’s boring. Clear-Writing’s hand-washing and cleaning policies are basically the Furman household’s hand-washing and cleaning policy. Which has always been … Continue reading →

Thoughts on Sleep

Posted by danfurman - May 12, 2018 - Entrepreneurial Advice, Fun Stuff, Misc / Personal Stuff, Success

I want to talk about sleep briefly, because it’s something I’ve had on my mind. Right now, at 51, I am sleeping better than ever, and it’s improved my life almost across the board. To me, improving your sleep is … Continue reading →

Business Tip: Learn How to Sign Your Name

Posted by danfurman - January 22, 2018 - Entrepreneurial Advice, General Marketing, Misc / Personal Stuff, Success

There’s a company from the Midwest that wants to build a small power plant about 800 feet from my house. Of course, my neighbors and I are leery about this, so to help get things off on the right foot, … Continue reading →

“Me Too” Marketing

Posted by danfurman - October 25, 2017 - Entrepreneurial Advice, General Marketing, Success

Do you remember the Staples® Easy Button™? It’s a big red button that signifies how easy Staples makes everything. It was so popular that they even make one to sell (I understand they have sold millions of them, with some … Continue reading →

Vinyl Records and Your Marketing

Posted by danfurman - July 6, 2017 - Audio, Entrepreneurial Advice, General Marketing, Web Marketing, Website Copywriting

When you think about your marketing, I want you to think about vinyl records for a bit. As you may know, I dig stereo equipment and vinyl records. I have some nice gear, and have a particular affinity for my … Continue reading →

Web Copy in 160 Characters or More

Posted by danfurman - March 1, 2017 - Entrepreneurial Advice, General Copywriting, Web Marketing, Website Copywriting

One frustrating thing I run into these days is the attitude of “nobody reads anything anymore, so just make my web copy really short.” That really doesn’t work. Countless “one-page” websites that have short little sections of copy have failed. Why … Continue reading →

A Reminder to All Entrepreneurs Out There

Posted by danfurman - February 17, 2017 - Entrepreneurial Advice, General Marketing, Success

I wrote this in my first book, and it still resonates today: You know you’re the one who makes the work appear, right? This, to me, is the heart of “making it” as an entrepreneur. When you have a job, … Continue reading →

Marantz Blue, Meet McIntosh Green

Posted by danfurman - January 15, 2017 - Audio, Entrepreneurial Advice, Fun Stuff

If you know me in real life, you know I like vintage audio gear and good sound. Not just good sound, but sound that makes you go “holy @#$%” at its depth and warmth (I don’t need to blow you … Continue reading →

Web Copy Has a Shelf Life

Posted by danfurman - September 30, 2016 - Entrepreneurial Advice, General Copywriting, General Marketing, Success, Web Marketing, Website Copywriting

Every eighteen months or so, I get mad at my website, and change a few things. This is because websites, as well as web copy, get old and stale. Styles change, tastes change, reading screens change, and so on. I’ll … Continue reading →