PRO TIPS FOR YOUR COVID-19 MESSAGE Help People. Offer something that could be helpful, and do it at a cheaper price. And be sincere. One of my clients is a restaurant furniture manufacturer. Obviously, their client base is getting crushed. … Continue reading
Read MoreHow Many Words are in a “Page”?
I get asked all the time “how many words are in a page?” And I sometimes have to laugh at what people think a “page” of writing is. I’ll have people reach out to me and need something edited. “It’s … Continue reading →
Read MoreThoughts on Sleep
I want to talk about sleep briefly, because it’s something I’ve had on my mind. Right now, at 51, I am sleeping better than ever, and it’s improved my life almost across the board. To me, improving your sleep is … Continue reading →
Read MoreBusiness Tip: Learn How to Sign Your Name
There’s a company from the Midwest that wants to build a small power plant about 800 feet from my house. Of course, my neighbors and I are leery about this, so to help get things off on the right foot, … Continue reading →
Read More“Me Too” Marketing
Do you remember the Staples® Easy Button™? It’s a big red button that signifies how easy Staples makes everything. It was so popular that they even make one to sell (I understand they have sold millions of them, with some … Continue reading →
Read MoreVinyl Records and Your Marketing
When you think about your marketing, I want you to think about vinyl records for a bit. As you may know, I dig stereo equipment and vinyl records. I have some nice gear, and have a particular affinity for my … Continue reading →
Read MoreWeb Copy in 160 Characters or More
One frustrating thing I run into these days is the attitude of “nobody reads anything anymore, so just make my web copy really short.” That really doesn’t work. Countless “one-page” websites that have short little sections of copy have failed. Why … Continue reading →
Read MoreA Reminder to All Entrepreneurs Out There
I wrote this in my first book, and it still resonates today: You know you’re the one who makes the work appear, right? This, to me, is the heart of “making it” as an entrepreneur. When you have a job, … Continue reading →
Read MoreMarantz Blue, Meet McIntosh Green
If you know me in real life, you know I like vintage audio gear and good sound. Not just good sound, but sound that makes you go “holy @#$%” at its depth and warmth (I don’t need to blow you … Continue reading →
Read MoreWeb Copy Has a Shelf Life
Every eighteen months or so, I get mad at my website, and change a few things. This is because websites, as well as web copy, get old and stale. Styles change, tastes change, reading screens change, and so on. I’ll … Continue reading →
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