PRO TIPS FOR YOUR COVID-19 MESSAGE Help People. Offer something that could be helpful, and do it at a cheaper price. And be sincere. One of my clients is a restaurant furniture manufacturer. Obviously, their client base is getting crushed. … Continue reading →
Read MoreI get asked all the time “how many words are in a page?” And I sometimes have to laugh at what people think a “page” of writing is. I’ll have people reach out to me and need something edited. “It’s … Continue reading →
Read MoreWow… what a year. A TON has happened, and I really haven’t blogged much. So here’s what’s going on: First off, I’m still here, writing as always. So that hasn’t changed one bit. Second, there will be a new Clear-Writing … Continue reading →
Read MoreI had a Cheilectomy in March 2019. If you don’t know what that is, it’s a procedure for people with an arthritic big toe that removes a bone spur that forms behind your big toe (common to people with arthritis … Continue reading →
Read MoreAn old post / thought I like: I’m stunned at how horribly bad the following example of copywriting is. Literally stunned… To tell this story properly, I need to mention milkshakes, and how much I like them (which is a lot.) I … Continue reading →
Read MoreA good client of mine – a guy I admire and definitely respect – pointed out he doesn’t like the word “just” in any copy. I never really thought about it much – I typically just wrote what came to … Continue reading →
Read MoreHere’s a writing tip that will make you a better copywriter in ten seconds. A much better copywriter. The next thing you need to write, go ahead and write it, and finish it. Then revisit it an hour or a … Continue reading →
Read MoreI want to talk about sleep briefly, because it’s something I’ve had on my mind. Right now, at 51, I am sleeping better than ever, and it’s improved my life almost across the board. To me, improving your sleep is … Continue reading →
Read MoreThe little picture at the top of the website is something like ten years old, but it’s probably the most “business-like” picture I have (it’s also the last time I wore a tie. I confess, I don’t own one anymore.) … Continue reading →
Read MoreThis is an older post that I always liked: I always preach that we’re not all alike in terms of marketing. Just because you think something is good or bad does not mean your customers will think the same thing. … Continue reading →
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