An example of terrible copywriting

Posted by danfurman - January 22, 2019 - General Marketing, Website Copywriting

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An old post / thought I like: I’m stunned at how horribly bad the following example of copywriting is. Literally stunned… To tell this story properly, I need to mention milkshakes, and how much I like them (which is a lot.) I … Continue reading →

Just Don’t Write “Just”

Posted by danfurman - July 17, 2018 - General Copywriting, General Marketing, Uncategorized

A good client of mine – a guy I admire and definitely respect – pointed out he doesn’t like the word “just” in any copy. I never really thought about it much – I typically just wrote what came to … Continue reading →

A Writing Tip That Will Make You a Better Copywriter – Instantly

Posted by danfurman - June 13, 2018 - General Copywriting, General Marketing, Success, Website Copywriting

Here’s a writing tip that will make you a better copywriter in ten seconds. A much better copywriter. The next thing you need to write, go ahead and write it, and finish it. Then revisit it an hour or a … Continue reading →

Thoughts on Sleep

Posted by danfurman - May 12, 2018 - Entrepreneurial Advice, Fun Stuff, Misc / Personal Stuff, Success

I want to talk about sleep briefly, because it’s something I’ve had on my mind. Right now, at 51, I am sleeping better than ever, and it’s improved my life almost across the board. To me, improving your sleep is … Continue reading →

How Many Words are in a “Page”?

Posted by danfurman - May 2, 2018 - Entrepreneurial Advice, General Copywriting

I get asked all the time “how many words are in a page?” And I sometimes have to laugh at what people think a “page” of writing is. I’ll have people reach out to me and need something edited. “It’s … Continue reading →

So Here We Are

Posted by danfurman - April 3, 2018 - Fun Stuff, Misc / Personal Stuff

The little picture at the top of the website is something like ten years old, but it’s probably the most “business-like” picture I have (it’s also the last time I wore a tie. I confess, I don’t own one anymore.) … Continue reading →

Fresh Killed (a quick marketing story)

Posted by danfurman - March 12, 2018 - General Copywriting, General Marketing, Uncategorized

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This is an older post that I always liked: I always preach that we’re not all alike in terms of marketing. Just because you think something is good or bad does not mean your customers will think the same thing. … Continue reading →

Why Are Glasses So Expensive?

Posted by danfurman - February 5, 2018 - Fun Stuff, General Marketing, Uncategorized

Let’s talk overpriced glasses. At 51, my eyesight isn’t what it used to be. Hasn’t been for about ten years now, really, and gets a little worse every year. Day to day life I’m fine, but like most folks my … Continue reading →

Business Tip: Learn How to Sign Your Name

Posted by danfurman - January 22, 2018 - Entrepreneurial Advice, General Marketing, Misc / Personal Stuff, Success

There’s a company from the Midwest that wants to build a small power plant about 800 feet from my house. Of course, my neighbors and I are leery about this, so to help get things off on the right foot, … Continue reading →

“Me Too” Marketing

Posted by danfurman - October 25, 2017 - Entrepreneurial Advice, General Marketing, Success

Do you remember the Staples® Easy Button™? It’s a big red button that signifies how easy Staples makes everything. It was so popular that they even make one to sell (I understand they have sold millions of them, with some … Continue reading →