Cheilectomy Recovery Information 2019

Posted by danfurman - June 3, 2019 - Uncategorized

I had a Cheilectomy in March 2019. If you don’t know what that is, it’s a procedure for people with an arthritic big toe that removes a bone spur that forms behind your big toe (common to people with arthritis … Continue reading →

An example of terrible copywriting

Posted by danfurman - January 22, 2019 - General Marketing, Website Copywriting

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An old post / thought I like: I’m stunned at how horribly bad the following example of copywriting is. Literally stunned… To tell this story properly, I need to mention milkshakes, and how much I like them (which is a lot.) I … Continue reading →

Just Don’t Write “Just”

Posted by danfurman - July 17, 2018 - General Copywriting, General Marketing, Uncategorized

A good client of mine – a guy I admire and definitely respect – pointed out he doesn’t like the word “just” in any copy. I never really thought about it much – I typically just wrote what came to … Continue reading →

A Writing Tip That Will Make You a Better Copywriter – Instantly

Posted by danfurman - June 13, 2018 - General Copywriting, General Marketing, Success, Website Copywriting

Here’s a writing tip that will make you a better copywriter in ten seconds. A much better copywriter. The next thing you need to write, go ahead and write it, and finish it. Then revisit it an hour or a … Continue reading →

Thoughts on Sleep

Posted by danfurman - May 12, 2018 - Entrepreneurial Advice, Fun Stuff, Misc / Personal Stuff, Success

I want to talk about sleep briefly, because it’s something I’ve had on my mind. Right now, at 51, I am sleeping better than ever, and it’s improved my life almost across the board. To me, improving your sleep is … Continue reading →

How Many Words are in a “Page”?

Posted by danfurman - May 2, 2018 - Entrepreneurial Advice, General Copywriting

I get asked all the time “how many words are in a page?” And I sometimes have to laugh at what people think a “page” of writing is. I’ll have people reach out to me and need something edited. “It’s … Continue reading →

So Here We Are

Posted by danfurman - April 3, 2018 - Fun Stuff, Misc / Personal Stuff

The little picture at the top of the website is something like ten years old, but it’s probably the most “business-like” picture I have (it’s also the last time I wore a tie. I confess, I don’t own one anymore.) … Continue reading →

Fresh Killed (a quick marketing story)

Posted by danfurman - March 12, 2018 - General Copywriting, General Marketing, Uncategorized

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This is an older post that I always liked: I always preach that we’re not all alike in terms of marketing. Just because you think something is good or bad does not mean your customers will think the same thing. … Continue reading →

Why Are Glasses So Expensive?

Posted by danfurman - February 5, 2018 - Fun Stuff, General Marketing, Uncategorized

Let’s talk overpriced glasses. At 51, my eyesight isn’t what it used to be. Hasn’t been for about ten years now, really, and gets a little worse every year. Day to day life I’m fine, but like most folks my … Continue reading →

Business Tip: Learn How to Sign Your Name

Posted by danfurman - January 22, 2018 - Entrepreneurial Advice, General Marketing, Misc / Personal Stuff, Success

There’s a company from the Midwest that wants to build a small power plant about 800 feet from my house. Of course, my neighbors and I are leery about this, so to help get things off on the right foot, … Continue reading →