Writing Samples

Here are some businesses and organizations I’ve written web copy for, with a small explanation for each. I’ve written copy for thousands of websites, across all industries, and I feel the following sites represent a nice cross-section of business types:

Please note – I only post web copy samples, because websites are very public. Letters / brochures / etc are more selective in distribution, and clients may wish to keep those private. However, these sites (plus my own site here) should give you a fine idea of my writing style.

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Equipment Financing by Crest Capital. This is a seriously nice (and very large) website for one of the country’s top equipment financing / equipment leasing companies.

Multifamily Investing with MQ Ventures. In discussing this with Holly, her angle was “help people” and “keep more”. I took it from there. This is a great site, and Holly is a great person.

Awesome Life Hack Products at Weekly Penny. I handle the ads, headlines, and most of the sales copy for these (I use a pseudonym here, as these products are advertised to millions, and I want people searching for “Dan Furman” to find me here.)

Multifamily Investing with a Cause Life Bridge Capital wanted to mix their multifamily investing opportunity with an adoption cause that was near and dear to them. I think we succeeded nicely.

Strata Management Software by Power Strata. This is specific software used by specific businesses. And the website is beautiful, clear, and definitely gets to the point.

Utah Financial Advisor TrueNorth Wealth. These folks are true Fiduciaries in the world of financial advice, and excellent, professional people as well.

ConnectWise Integrations by Sierra Pacific Consulting. If you use ConnectWise, then you need to speak to Adam and the gang at Sierra Pacific to get the most out of it.

Restaurant Furniture by Soft Touch Furniture. Based in Ohio, these folks manufacture the finest restaurant furniture available.

Section 179 .org Section 179 is the provision of the US tax code for business equipment deductions. It seems to be a yawn-inducing subject, but here I think I did a really good job at clearly explaining the code in an engaging, Plain English fashion. Also, the web copy uses keywords very well. To see for yourself, go to Google and type in “section 179”.

I write a lot of those landing pages you see advertised on Weather.com, CNN.com, etc. You know, those “secret trick to getting low car insurance”. I make these companies a lot of money.

Corporate Event Planning and Destination Management. by e-Ventures Unlimited. Need a sultry Hawaiian-themed corporate retreat in Michigan? In December? How about a swanky award ceremony, complete with band? Call these guys.

I do lots of work for Aubuchon Hardware. These folks are a real throwback, with downtown local hardware stores and old-fashioned, helpful service, but also with a robust website and a convenient, modern shopping experience.

Remote Bookkeeping. by Top Notch Bookkeeping. Here’s an idea the internet makes possible – an awesome, effective remote bookkeeping service.

Clearly Trained – Based in Kentucky, Clearly Trained is a perfect example of a small business using the internet to sell a GREAT “niche-type” product/service to the world. I love this site (oh, I also helped them come up with the name/URL.)

Shrewsbury Snow Plowing by New England Tree Experts. Greg, the company owner, tells me he’s converting at obscenely high levels after I rewrote this site.

Childcare in Stow, Ohio by Small Steps, Big Strides. Excellent childcare / daycare / preschool in Stow Ohio. They needed an engaging, trustworthy tone so parents would feel comfortable contacting them.

Springfield Funeral Home Quiet, reassuring website that projects competence and comfort during an obviously difficult time.

Canada Fly Fishing at Tsylos Lodge. Beautiful lodge accessible only by plane, and with no cell service – leave your phone and your cares at home, and come experience the Canadian wilderness.

Casino Game Development by Slot Constructor. Interesting casino-style games for regular casinos and gaming establishments.

New York City Homecare by Special Touch Home Care. This site has to convince someone that their loved one will be taken care of. It does the job well.

Virtual Phone Service by Hello Phoenix. Don’t let the company name fool you – these folks can get you setup with a kick-butt phone system anywhere in the USA.

Premier Marketing – High level marketing consulting company who creates and manages membership upgrade programs for corporate clients. Still, despite the high level clients, this site is very accessible in terms of language.

Meritrust Asset Recoveries This site needed an engaging, reassuring voice to explain to people that no, this is NOT a scam, and very real. It does a nice job of doing just that. Plus, Jennifer does a great service for her clients, and is a really nice person as well.

Tilo Martin Painting Exceptional, high-end house painter service Southern California.

Online Backup by Safetynet – a professional online backup service for businesses.

Academic Coaching by Whitecraft Learning Solutions. This is a husband and wife team that do academic coaching from their home.

Wireless Management by Intratem – Intratem is a company that manages other companies wireless accounts / expenditures. This is another good sized site with strong information (and another good example of page order / flow making sense.)

Arizona Realtor Sean Gaughan Sean Gaughan is a Scottsdale-area Realtor. From the left link bar, go to and read the different “buying your home” pages. I really don’t like hot weather much, but I almost want to live here after reading the descriptions of the different towns (and I wrote the darn things!)

Powerboat Lessons by Yachts 4 Fun. Because who doesn’t want to skim across the water really, really fast?

ICG Consulting – Again, a high level corporate consulting company (this time tech and back-end financial consulting) who didn’t want to sound like a stuffy corporation. 

Nearly Natural I write the product descriptions (hundreds of them) for this company.