I wrote this in my first book, and it still resonates today:
You know you’re the one who makes the work appear, right?
This, to me, is the heart of “making it” as an entrepreneur. When you have a job, work is given to you. You just show up, and as if by magic, there’s something for you to do. But when you are on your own, the work doesn’t just come to you – you have to be the one who makes that happen.
And that’s the hardest part of going it alone. It’s not doing the work – that’s the easy part, and the part most people have down cold (let’s assume that if you, say, open a car repair shop, you’re already good at repairing cars).
But getting people to come in – that’s another story altogether. And that’s the part you need to work on harder.