Dan Furman's Clear Writing
  • Email
  • Linkedin
Let's connect
  • Home
  • What I Do
  • Why Hire Dan?
  • Writing Services
  • About
  • Samples
  • FAQ
  • Blog
  • Rates / Quote
Search the site...
Home» Entrepreneurial Advice » What It Says vs. What People Read

What It Says vs. What People Read

Posted by danfurman - September 1, 2015 - Entrepreneurial Advice, General Copywriting, General Marketing
0

Interesting phenomenon I noticed:

On my quote page, I used to say my rate is $150 an hour. Then I said “In an hour’s time, I can usually write/edit one-half to two pages”.

I read it, and it very clearly reads to me that I can write/edit one-half to two pages an hour. 1/2 to 2 pages. Meaning, depending on the project, it might take me one hour to do a two page job, or two hours to do a one page job. It all depends on the job.

However, when I quoted a project, sometimes I get back “It says on your site you can do two pages an hour”.

Usually a simple, polite explanation clears this up, but some people are not satisfied and go away in a huff, thinking I baited and switched them. That’s cool – we wouldn’t have mixed well anyway.

But my point here is people almost never read something like that the way you expect them too. Anytime you mention a price range, for example, they will read and remember the lowest one. If you are open 9-9 m-f, and 9-noon on Saturday, there are millions of people out there who will read that and expect you to be open at 6pm on Saturday.

There’s no way around this – just expect it, as it’s simple human nature. Have your polite response figured out beforehand.

*note – I’ve since changed the copy.

Leave a Reply Cancel reply

Your email address will not be published.


Recent Posts

  • 2021: New Blog. New Site. Same Old Dan.
  • Pro Tips for Your Coronavirus E-mail
  • How Many Words are in a “Page”?
  • I’m still here. A lot has Happened.
  • Cheilectomy Recovery Information 2019
  • An example of terrible copywriting
  • Just Don’t Write “Just”

Categories

  • Audio
  • Entrepreneurial Advice
  • Fun Stuff
  • General Copywriting
  • General Marketing
  • Misc / Personal Stuff
  • Movies
  • Success
  • Uncategorized
  • Web Marketing
  • Website Copywriting

Archives

Copyright © 2021 Dan Furman and Night-Owl e-Ventures Inc.
  • Get a Quote
  • Privacy
  • Links
  • Payment
  • Contact