Interesting phenomenon I noticed:
On my quote page, I used to say my rate is $150 an hour. Then I said “In an hour’s time, I can usually write/edit one-half to two pages”.
I read it, and it very clearly reads to me that I can write/edit one-half to two pages an hour. 1/2 to 2 pages. Meaning, depending on the project, it might take me one hour to do a two page job, or two hours to do a one page job. It all depends on the job.
However, when I quoted a project, sometimes I get back “It says on your site you can do two pages an hour”.
Usually a simple, polite explanation clears this up, but some people are not satisfied and go away in a huff, thinking I baited and switched them. That’s cool – we wouldn’t have mixed well anyway.
But my point here is people almost never read something like that the way you expect them too. Anytime you mention a price range, for example, they will read and remember the lowest one. If you are open 9-9 m-f, and 9-noon on Saturday, there are millions of people out there who will read that and expect you to be open at 6pm on Saturday.
There’s no way around this – just expect it, as it’s simple human nature. Have your polite response figured out beforehand.
*note – I’ve since changed the copy.