So, you have this mass e-mail, or newsletter, or some other form of e-mail marketing. Or maybe even a press release that you want to release on PRweb or whatnot – so really, what is the best day to send e-mail marketing?
Now, there are probably studies done that have percentages and such, but I’m usually not too interested in those. I like using logic, and my own results as a gauge. Here are my thoughts on the best day to send e-mail:
Monday – Can we all agree that sending any marketing e-mail on a Monday is a bad idea? Most people hate Monday. And their hate will extend to your message. I personally don’t hate Mondays, but most people think I’m a little odd anyway, so don’t go by me. But yes, avoid sending your message on a Monday.
Tuesday – Tuesday is probably the least offensive day of the week. We got through Monday, and now maybe, just maybe, we can get some work done. Tuesday is also “two for Tuesday” on most classic rock radio stations. I guess that’s a good thing (after all, I need to hear We Don’t get Fooled Again again and again…)
Wednesday – IT’S HUMP DAY. Yes, yes, yes, we’ve heard that a million times, and it never gets old. Ok, I’m lying – it was old in 1986, but that still doesn’t stop the office comedian from reminding you about this. But Wednesday seems to be a day that things get scheduled for – meetings, business lunches, days off, golf games… seems to be kind of a “catch all” day for other stuff.
Thursday – Thursday is like Tuesday. It’s non-offensive. But no classic rock specials.
Friday – Does anything ever get done past noon on Friday? This is a no-brainer – do not send anything on a Friday. Ever.
Just simple logic dictates that our winners are easily Tuesday and Thursday. I have found both to be strong days – Tuesday gives a little more “week” to act on your e-mail, but on Thursday, there’s less of a chance that I Shot The Sheriff will be played. Which is as good a reason as any!