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Home» Entrepreneurial Advice » Sometimes, spam just works

Sometimes, spam just works

Posted by danfurman - May 1, 2012 - Entrepreneurial Advice, General Marketing, Web Marketing
1

I find myself thinking about “good spam” today, and this was written for my old website, so I’m bumping it up here now.

Sometime last year, I found myself at the beer advocate website. I like beer a lot, and signed up so I could post on the forum. I made a post or two, and kind of forgot about it. Never went back, and never heard from them.

Fast forward to ten minutes ago. I get an e-mail from them offering a subscription to their magazine for $19.99. Having enjoyed a fine ale or two on the deck earlier tonight, I was in the perfect mood.  Went to their website, put in my cc info, and bang, they have a new subscriber. All because they spammed me.

Now I know some will disagree, but to me, that’s really not unwanted spam. And I kind of proved it by placing an order. I look at it this way: At some point, I said to this company “hey, I like beer”, and hence, a nice beer-related offer eventually made it to my inbox.

Well done, Beer Advocate. And cheers.

One comment on “Sometimes, spam just works”

  1. Avatar Jennifer Taylor says:
    May 10, 2010 at 11:11 am

    Yeah… I hate to admit this but those X-10 cameras worked on me. I didn’t want to buy them out of spite/principle but they really were what I needed at the time.

    *hangs head*

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