“Money never sleeps” is an old saying – it essentially means that money is made around the clock. And while I’m not a huge fan of a “business 24/7” mentality, there is a definite truth to the thought, especially for businesses like mine (copywriting / website writing / etc), and similar (web design, marketing, graphic design, consulting, etc). Let me explain:
I’m a worldwide writing business. From my basement office in Kingston NY, I serve copywriting clients all over the world. Now, I don’t want to make it sound like I’m some jet-setter (I’m not – going to the post office is a big trip for me), but the fact is, 20% of my client base is non-US. From Canada to China, I have customers on every continent (save Antarctica). Again, all from my basement office. My neighbor, who has yet to send his first e-mail, would never believe it.
Anyway, the business line rang last night at 9:30pm. Not terribly late, but not a time that “most” businesspeople would answer. However, my basement office is also my den / mancave / whatever you want to call it, so I was here, and I answered it. On the other end was a medical company from Singapore, needing web copy rewritten. We have a ten minute conversation, exchange two quick e-mails, I send a PayPal invoice for the deposit, and by 10:00, I have a new client/project on my schedule. Now, it’s not a HUGE job, mind you, but it’s nothing to sneeze at either (not that I sneeze at/on anything if I can at all help it).
My point is, if I stuck to “business hours” and let the machine pick up, I miss this website copywriting job. But I (cheerfully) answered the phone at 9:30pm. Know why I did that? Because it might not be 9:30pm from the caller’s perspective. It might be the following morning (which it was.)
If you have a business like mine, and are limiting yourself to 9-5, you’re missing out, plain and simple. In this new, connected world, money (and business) truly never sleep.