The results of my SEO keyword test are in, and I think you’ll find them interesting – especially if you are of the opinion that keywords can help you rank.
In short, it’s my opinion that while you DO need to have them, they do not really help you rank high. Assuming you have any type of real competition out there, all they do is give your site the bare basics for Google (et al) to find you. They just are not all that important beyond those few basics – other SEO stuff counts for WAY more than keywords. Let me explain by showing you my test results:
Last week, I wrote a nonsense post about Godzilla and Gamera drinking bourbon. Within 2 hours, it was #1 in google for the keywords Godzilla Gamera Bourbon – you don’t even have to wrap them with quotes. Just type em in, and it’s #1. Here, see for yourself.
#1 in two hours… WOW!!!
Then, the next day, I did another nonsense post about Home Based Business help. It’s a week later, and I can’t find it anywhere on Google using those keywords – you could search all day and probably not find it.
So one post goes to #1 in two hours, the other never shows up. Why?
Well, it’s because the Godzilla one doesn’t have any competition for those keywords. There’s no reason for anyone to type those three words into the search bar. In fact, in the billions of searches Google has likely done, I’m probably the first to type in just those three words.
But Home Based Business help? Please…. there’s only three billion (or so) other websites using the same keywords. That post is going to need a LOT more help to even crack the top 1,000.
This tells me one thing: SEO Keywords get you entry to Google, but against any competition, they will not help you rank. If your business has any type of competition, you are going to need “more” than keywords.
I wrote this post because many of my copywriting clients give an awful lot of power to SEO keywording – way more than it deserves. Yes, get the basic keywords in for each page to give yourself a base in Google (because that’s all they will do), but don’t go overboard. Because beyond the base, it’s meaningless.
My little test should show you something else – it’s easy to rank high for nonsense stuff that nobody searches for. I mean, if you had a store named Godzilla’s Bourbon, and your nickname was Gamera, well, maybe you’ll do well online without much effort (I’ll shop there – Big Godzilla and Gamera fan – I like Bourbon too!)
I’ll post more on “nonsense ranking easily” in a few days (I have an old post that talks about exactly that – I’ll find it and move it forward.)