You’d be surprised how many times I’m asked to write for a new or semi-new website, and the website owner really doesn’t have a solid grasp on what he or she wants the website to do.
Oh, they know what they want the end result to be (sell products, contact for services, etc.) But they don’t know the really important factors in getting to that point.
A website is like a new business – before going into business, you need to know who your customers are going to be, where they are coming from, etc. With that in mind, here are four questions every website owner should be able to clearly answer:
1) Who will be coming to your site?