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E-mails and autoresponders can be incredibly effective marketing for certain types of products and services. Sometimes called “drip marketing”, an Autoresponder usually sends a series of e-mails after a prospect has done something (say, signed up for more information.) The messages build on each other, culminating with a “close” towards the end of the series.
The key to writing good autoresponders is to be informative and entertaining. Nobody wants to be bored by your sales pitch, and nobody really wants to be “sold”. So the key is to entertain your reader, while also subtly giving them the information that will make the action you want a logical conclusion.
The autoresponders I write
This type of marketing fits extremely well with my style of copywriting. In short, I write exceptional autoresponder series that will engage and entertain your readers, while driving them to the logical conclusion (either buy your product, sign up for something, contact you for your service, or something similar). I’m very chatty and conversational, yet still extremely professional – people like reading what I write, and respond to it.
Generally, I am interested in writing an autopresponder series. Please understand that Rome wasn’t built in a day, and nobody is going to do what you want them to do after two messages. Generally 5+ is good, with 7-8 being a sweet spot. Don’t worry – I’m really good at coming up with stories and analogies that will make all of your benefits interesting (and spread out enough to be interesting and non-repetitive.)