Business Writing, Website Writing, and Other Writing Services by a Professional Writer

So, why do you need a professional writer anyway?

By Dan Furman

To answer this question, you have to think about why you even have writing in the first place.

Is it to look good? Or to fill space? Or for fun?

In all honesty, it's none of the above. In business, writing exists for one reason only - to communicate a message.

A business or individual using writing wants it to be read (except in the case of medical side effects and legal stuff - companies never want that stuff actually read, so they make it very, very small. "May cause festering boils" is always in tiny type.)

But barring boils, rashes, and lawsuits; my point remains solid - writing is meant to be read. A memo, a letter, a website, an advertisement, a proposal, words on a power-point - anything. The words are meant to be read.

Not glanced at and dismissed.

Not skimmed over.

But to actually be READ. There's no point in having it otherwise.

And then, in most cases, after the writing is read, it is also meant to cause an action. That action may range from the reader mumbling "hmmm, good point" to the reader frantically reaching for his or her credit card, telephone, or e-mail program.

Knowing that, do you have any idea how hard it is to actually get thinking adults to read anything? Nobody will read your company's writing unless they want to.

Really - this isn't school, where some teacher forces your customer to read with vague threats of "not graduating" and "Mr. Furman, you'll be working at a car wash for the rest of your life".

No, your writing will have to stand on its own and actually compel the reader to read what you or your company has to say.

So, can your writing do that?

If not, you need a professional.

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