It's simple: Website copywriting and online success go hand in hand.

Clear, engaging website writing gets you MORE inquiries, MORE clicks, and MORE sales...

Thanks for coming and checking out my website copywriting service. My name is Dan Furman, and I specialize in crisp, easy-to-read web copy that will engage your readers, explain your advantages, and persuade them to click.

What can I do for you? Simple:

• I'll write you professional, polished "Plain English" website copy that perfectly describes your company to your target audience. I'll make you sound GREAT online, and raise you above your competition. Any industry, any size company, and any type of website. Oh... any reasonable budget, too.
  
  
• Your website will flow extremely well. If needed, I can help you decide what pages to have, and present the information logically. I'll make sure your readers understand exactly why they should do business with you.
  
  
• Your website will also satisfy "two-second scanners" as well as those who wish to delve deeper. Plus, it will be expertly SEO keyworded.
  
  
• In the end, your visitors will think "yes, this is precisely what I was looking for" as they reach for the "contact us" link or the "buy" button. It's my specialty, whether your website is 3 pages or 300.
  
  

And here's the best part: you start benefitting the minute your new web copy is up. Not next month... not in six months... not "when the economy improves" (whenever that is) - but right now. Exactly what you want need to hear in 2012.

The Clear-Writing Difference

Ok, you want to read further? Excellent - pour some coffee and let's talk some more. Like I mentioned earlier, my name is Dan Furman, and I'm an expert website copywriter (amongst other stuff, like business author and such.) This means my specialty is writing web copy that brings you business.

You want a website that brings you business, right? Silly question, really - of course you do!

But it's not that simple. In fact, it is astonishingly hard to get people to click to contact you (or buy.) Anyone who's had a website for any length of time knows this. Fortunately, you have me.

I specialize in clear, persuasive "Plain English" website copywriting. I have a style all my own - it's succinct, friendly, and engaging - nobody else writes like I do. I'm professional enough for a corporation, and "down to earth" enough for a local plumber.

One thing I really subscribe to is addressing your visitor's needs. Let's face it - nobody landed on your site to buy steak knives (unless, of course, that's what you sell!) No, they came for a reason - one related to your business. I address that reason, and educate your reader how you (your product / your service) can help. Then I drive them to click.

Listen, there's no dismissing this fact - words drive behavior on the web. It doesn't matter what your industry is: selling products, Software Development, Real Estate, Insurance, Manufacturing, a Daycare, or even Bolivian Yak Training.

Words are what your website uses to convert visitors into prospects, clients, or buyers. The right words, written in the proper manner, make all the difference in the world. They make people contact you, bookmark you, and buy from you.

But the wrong words (or boring words)... well *click*, there goes your customer, off to some other website.

Don't let that happen to you.

Some information about Dan Furman

• 25+ years business experience, including retail buyer, corporate marketing manager, e-commerce programmer, and sales. Plus a decade doing my own thing here. Besides writing, I know business and marketing, and I know what makes people buy.
  
  
• I've written several business books, including one about website writing and website conversion. The book details not just writing, but what pages to have, page order, conversion tactics, etc. Yea, you could say I'm pretty good at this.
  
  
• I'm diverse. I can write for a high-level corporate site, and reach their audience; then write for a small, home-based business and make their site convert too. My style works because I speak in plain language that is easy and interesting to read. Yet I stay professional (just without the corporate-speak) - when I write for you, your audience will simply "get it".
  
  
• Lastly, I run a real business here. We're members of the BBB, we have an excellent Dun and Bradstreet rating, and again, I'm on the shelf at your local bookstore (or at least in the computer if someone bought the last copy!) Oh, and I'm really easy to work with too - just ask my wife (well, depending on the day.)

Wow, you've read this far. It's really hard to get someone to read this far down a page. That should tell you something. If you need website copywriting, then contact me.