If people understand what you are selling,
they are more likely to buy it.
Well, that's what Clear-Writing does for you - we make people understand the benefits of what you offer.
Below is some "before / after" writing taken from websites and product literature we have worked on. You decide for yourself which makes more sense to you. (We have permission to use these, but are withholding company names because the "before" writing is not very flattering)
A software company
Their words before hiring Clear-Writing
Initial client difficulties evolve into ingenuous computing solutions with unparalleled scalability. From this formative development stage emerges original, versatile software solutions custom designed to interface with a client's unique processes.
Our words
From your problem comes the solution. We custom design your software to overcome whatever trouble you are having, and then comfortably fit it into your business, allowing it to grow with you.
Another software company
Their words before hiring Clear-Writing
"Product name deleted" measures and reports the availability, responsiveness, and performance of servers worldwide. "Product name deleted" remotely identifies server performance failures as they occur and ensures that the appropriate internal contacts are instantly notified, before consumers and partners are inconvenienced.
Our words
"Product name deleted" monitors your company's servers and immediately alerts you (or your IT department) to any problems. Imagine yourself getting a call the minute your website goes down. That's the type of response your customers will love.
A garment manufacturer
Their words before hiring Clear-Writing
Our use of Micro-fiber is the secret to a Name deleted shirt. Name deleted shirts with micro-fiber allow the skin to breathe, which is essential to a comfortable garment, while also cutting down on perspiration.
Our words
You'll simply feel more comfortable in a Name deleted shirt. Why? Because we use Micro-fiber, which cuts down on perspiration and allows your skin to breathe.
A Private Investigator
Their words before hiring Clear-Writing
"Name deleted" investigations knows unfaithfulness is the bane of many marriages, causing untold stress and inner turmoil. "Name deleted" investigations offers a comprehensive surveillance service aimed at uncovering the truth in matters of fidelity, so call "Name deleted" investigations today.
Our words
Do you stay awake at night wondering if your spouse is cheating? Give "name deleted" investigations a call, and we'll find out for you.
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