Writing a new book means I have less to post about here - just letting you know. Every business topic I've thought of in the last month has found its way into the new book - it's not easy to come up with 60-80,000 words on something, so every snippet helps

I will try to get a little more up here, though - I like posting once a week or so (and preach that to others who have blogs, so I kind of have to practice what I preach.) It just probably won't be "writing" related until I'm finished with the book (around the end of June / beginning of July, I hope.)

I'll be out of action on Monday, as I'm getting my electricity service upgraded from 100 amp to 200 amp. That means I'll be without power all day.

I do have a laptop, but the router won't work, so I won't be answering any e-mail. I'll spend the day writing the book.

I used to write reviews for a DVD review site years ago, and still have them. I figured I'd post a few here. Today, we're looking at Fritz Lang's "Metropolis".

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Once more, I find myself not motivated to watch (or review) anything released recently. So I’ll go back to my shelf and again throw in an old classic to tell you about. As in previous “classic” reviews, my motivation is to bring you something you may not have seen before.

Today, I settled on the 1927 silent film Metropolis.

In a recent “Movie Answer Man” column, Roger Ebert writes: “There are more amazing shots in German films from the 1920s than in most new releases”. One viewing of Fritz Lang’s Metropolis will show anyone that Mr. Ebert knows what he is talking about. To this day, I still marvel over the sheer power of the astounding set pieces used in this film, and am continually amazed that it was made over 80 years ago.

For those who don’t know, Metropolis is probably the first true science fiction feature film, and also the last gasp of the German Expressionist movement that dominated the early part of 20th century film. Soon after its release, sound would come and change everything. Movies could then focus more on the actors themselves than trying to rely on largely the camera to tell the story. In my opinion, Metropolis is the last great silent film, and one of the most visual movies ever made.

Metropolis tells the story of a futuristic city where a seemingly utopian society lives and plays. Unknown to this idyllic populace is the fact that their city is powered by a huge underground labyrinth of huge machines tended to by a downtrodden working class, whom also live underground. Both sects are unaware of the other until worker Maria (Brigitte Helm) leads some children to the surface. There, she is spotted by Freder (Gustav Fröhlich), the son Metropolis’ architect, Joh Fredersen (Alfred Abel). Freder follows Maria back to the underground, where he sees for the first time the true source of his city’s power. Horrified at the treatment and condition of the downtrodden workers, he pleads with his father to do something. Meanwhile, Maria is also trying to lead the workers to unite. Fredersen doesn’t want the workers doing anything but work, so he schemes with mad scientist Rotwang (Rudolph Klein-Rogge) to produce a robot duplicate of Maria to lead the workers astray. Rotwang agrees, but he also has his own agenda…

I’m quickly going through the story because it isn’t really that important. In fact, until this DVD was released, I never really even knew the full story, because the prints available made no sense. After the 1927 release, most prints were cut, and then lost, leaving huge gaps in the story. This Kino release has restored every possible frame that could be restored, and has added title cards to fill us in on the few parts of the story that are still missing (in a “meanwhile, back at the ranch” sort of way). While I’m happy to have finally been filled in just why Maria was wandering in that cave, I’m more pleased at finally seeing the awesome visuals on a quality DVD. Think about it for a second - I’ve loved this movie since I first saw it 20 years ago in a high school film class, and until now I wasn’t able to really follow the story. The visuals are just that good.

The visuals… what can I really say? Those of you who have seen this film know exactly what I mean. To start with, the futuristic city looks fantastic, with tall buildings, roads in the sky linking them, and without one bit of the “cheesy” look we sometimes get from older movies with a futuristic slant. But as nice as the above-ground city looks, Metropolis gets its fame from the incredible set pieces and hundreds of extras that make up the underground. The awesome spectacle of hundreds of downtroden workers marching to work, slowly and deliberately in lockstep, as hundreds of others march the other way, their ten-hour day over. The giant machines, as big as mountains, seemingly (and figuratively) like huge devils requiring human suffering and sacrifice to keep them running. The futility of a man, trying desperately to keep his steam powered machine running, never able to slow down for a second, as the machine’s thirst for human power is unending.

Metropolis has set the stage for some brilliant science fiction that came later. Certainly Blade Runner, Dark City , and Total Recall directly pay it homage, and its anti-technology theme has been revisited time and time again (most notably in the Terminator films). C3PO of Star Wars fame is certainly taken right from Rotwang’s robot. In fact, every mad scientist who has a lab with electrical currents running up wires needs to thank Rotwang for inventing that.

In viewing the movie, I can’t help but think that films of the next 20 years took a step back from Metropolis. When I see the horribly laughable Science Fiction “serials” of the thirties and forties with their string powered spaceships and cardboard box robots, I can’t help but think Metropolis looks strikingly better, despite being made far earlier. There isn’t one bit of cheesiness in this film, and it deserves every rave review it gets.

One final note – there are several versions of this film out there on DVD. I implore you to forget about all the others except the Kino release. They are truly horrible. Metropolis is a true classic, and the Kino release finally does it justice.

Writing a new book, folks - signed the contract today. It'll probably come out next spring.

This one is going to be about writing and marketing your website - written in that same fun "Clear-Writing" tone that made (and is still making) Start and Run a Real Home Based Business such a success.  

I'm really pleased about this - writing one book was great. But having two (and more - there will definitely be more) to my name is really an honor - it validates what I do quite nicely. Plus, it's really fun.

I just bought a new laptop specifically for book writing. This way I can write on my deck in the evening when it's nice out. Going to be a nice spring.

Maryellen and I went down to NYC Saturday (we took the train - it's about an hour and ten minute train ride, which beats driving and parking.)

Went to the Museum of Natural History (we've both been there before and it hasn't change much at all, so we were only there a short time), then we walked in Central Park for awhile, and then back to Penn Station (about 75 blocks of walking total, if you count the side streets, etc). We had some NY Pizza (original Rays!), rode in a cab for a bit, had a beer in an Irish pub, and took in the sights. Was nice.

I really like NYC a lot, and today I finally figured out why - there aren't any lazy people in NYC. Seriously, even the homeless in NYC work harder than most people.  

NYC just oozes professional confidence, and I really like that. Everyone knows exactly where they are going, knows exactly what they are doing, they don't care what you think, and they don't bother you either. Do whatever you want, just do it well. The old line "If you can make it in NY, you can make it anywhere" rings true.

I'm probably biased, but I've been to many many cities in the US, and none of them compare to NYC.

I was asked by a friend the other day what I thought the number one mistake people made with their web copy was. I told him that far and away the biggest mistake (well, besides boring writing) was that people tended to preach to the choir.

(I know I've mentioned this before, but it's important enough to revisit, and my friend asking me is the perfect opportunity)

Anyway, here's what I mean about preaching to the choir:

I need an electrician to come to my house. Being a web savvy guy, I use Google instead of the local yellow pages. And viola, there are three local guys who have enough vision to have a website.

So I go to site #1. And right away, his site talks about electrical problems, how dangerous electricity is, and the benefits of hiring a professional electrician.

Ummmm.... here's a newsflash - I already know electricity is dangerous. I'm also aware that I should hire a professional electrician. That's why I'm at your site!!!

How about instead of telling me the benefits of hiring any professional electrician (and that electricity is dangerous), you tell me the benefits of hiring YOU.

In other words, his site is trying to sell me on the notion of hiring an electrician. But didn't I already make that decision when I used Google?

So I go to site #2, and it said exactly what I wanted to hear - essentially they said they could fix my electrical problem quickly and affordably, and that someone would answer the phone when I called (and invited me to do so). So I called right then, made an appointment, and they got the job. I never went to site #3.

Bottom line: I'm at your website for a reason. I didn't accidentally land there. ADDRESS THAT REASON. And don't try and reaffirm what I already know.

I don't try to sell you on the notion of professional writing right away on my site - you already suspect you need professional writing - that's why you visited my site. Instead, I try to sell you on the notion that I'm the professional writer you need.

The difference is minor, but the effect is profound.

In another post awhile back, I noted how there's a lot more "writing" competition than there used to be. And truth be told, it's no big deal to me.

Because I don't compete with anyone. Really, I don't.

Do you know why?

Because I do what I do better than anybody else does. Dan Furman has a unique writing style, and a unique business acumen. You simply cannot compete with me at being me.

And far and away, the people who hire me are hiring ME. They aren't hiring just any writer - they like MY website and MY writing and MY marketing vision. Someone else can never do a better job at being ME than I can.

Oh, there are other good writers out there. And some people may even like those other writers better (apparently, I can't compete with them at being them... I'm cool with that.) 

That's the big trick to marketing (especially marketing online.) Be unique - do something nobody else does (or can do), and you cannot be competed with.

There's one Oreo. Try as they might, generic types, store types, or even Hydrox (whatever they are called) can't be an Oreo. If you want Oreos, you have to buy Oreos. There's no other way to get them.

Be an Oreo.

Jeez, I haven't written in awhile. It's not due to lack of interest or subjects to write about - I can assure you that. It's just that Clear-Writing has been rather busy as of late. Large, diverse projects; a myriad of new clients needing ongoing work; an expansion of the business; and (hopefully) another book in the works - there's a lot going on.

Whew... good thing we aren't moving  

After this last house fell through, Maryellen and I had a talk on moving - we're going to stay put for (probably) another year or so. Our house is a cute little house in a nice neighborhood, and is very manageable in regards to cost / maintenance / upkeep. Those are big plusses - this house is prettymuch "recession proof" (not that I worry about that - I'm profitable for companies - I feel I'll always have plenty of work.)

Staying here will also allow us to save more $$ and be able to pounce on something we really like when the time comes. I'm thinking 5+ acres 

Fell through.

Had the inspection today, and now that the snow melted (and it's raining), we noticed some real problems. Like the slope from the neighbors house is steep, and we'd be taking on tons of run-off. Brown ice on the slope = no good.

Plus, the finished basement (where my office would be) has a water problem. As in "leaks from the outside". I need my future office move-in and work ready. So a leaky office is not what I'm looking to get into.

In addition, I felt there would be neighbor issues. The neighbor had their downspout extenders pointed right at this property - so the run-off water went down the slope, right into the yard - this made the water problems even worse. In my mind, that's a situation that should not be allowed to happen - if I saw my property was somehow infringing on / affecting someone else's, I'd do something about it - obviously, this person doesn't think like that.

Possible Neighbor Issue = no good as well. I'm not saying the people are bad, but it's not someone I want to live next to.

So, we walked.