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Website copywriting by copywriter and website conversion expert Dan Furman

"Plain English" Website Copywriting that brings you business!

Put your best foot forward online - Any website, any business, anywhere in the world.

Hi. My name is Dan Furman, and I'm a professional website copywriter, business author, and web conversion specialist. I help companies of all shapes and sizes succeed online, and I can help you too, whether your website is 3 pages or 300.

I'll write you clear, engaging "Plain English" web copy that perfectly describes your business to your target audience. I'll grab attention, get across what you need to get across, and gently persuade your visitors to take action. Without hype, and without corporate-speak.

You'll love my website copywriting services because:

  • People like succinct, easy-to-read website writing that "talks" to them. It doesn't matter if you're a large corporation, or a local realtor. And that's what I offer you - professional web copywriting that's both interesting and drives business.
  • Your website will not only be easy to read, but the content will be easy to follow. I know what to write, and where to write it. If needed, I can help you with what pages to have, what information to put where, and so on (I even wrote a book about this.)
  • Your website writing will also satisfy "two-second scanners" as well as those who want to delve deeper. This is very important online. Plus, it will be expertly SEO keyworded.
Essentially, my goal is to make sure your visitors think "yes, this is exactly what I was looking for" as they reach for the "contact us" link or the "buy" button. This is my specialty.

And here's the best part: you start benefitting the minute my web copy is up. Not next month... not in six months... not "when the economy improves" (whenever that is) - but right now. Exactly what you want need to hear in 2010.

The Clear-Writing Difference

You want a website that brings you business, right? Of course you do!

But it's not that simple. In fact, it is astonishingly hard to get people to click to contact you (or buy.) Anyone who's had a website for any length of time knows this. Fortunately, you have me.

I specialize in clear, persuasive "Plain English" website copywriting. I have a style all my own - it's succinct, friendly, and engaging - nobody else writes like I do. I'm professional enough for a corporation, and "down to earth" enough for the corner store.

One thing I really subscribe to is addressing your visitor's needs. Let's face it - nobody landed on your site to buy steak knives (unless, of course, that's what you sell!) No, they came for a reason - one related to your business. I address that reason, and educate your reader how you (your product / your service) can help. Then I drive them to click.

Listen, there's no dismissing this fact - words drive behavior on the web. It doesn't matter what your industry is: selling products, Software Development, Real Estate, Insurance, Manufacturing, a Daycare, or even Bolivian Yak Training.

Words are what your website uses to convert visitors into prospects, clients, or buyers. The right words, written in the proper manner, make all the difference in the world. They make people contact you, bookmark you, and buy from you.

But the wrong words (or boring words)... well *click*, there goes your customer, off to some other website.

Don't let that happen to you.

Some information about Dan

  • 25+ years business experience, including retail buyer, corporate marketing manager, e-commerce programmer, and sales. Plus a decade doing my own thing here. Besides writing, I know business and marketing, and I know what makes people buy.
  • I've written several business books, including one about website writing and website conversion. The book details not just writing, but what pages to have, page order, conversion tactics, etc. You could say I'm good at this.
  • I'm diverse. I can write for a high-level corporate site, and reach their audience; then write for a small, home-based business and make their site convert too. My style works because I speak in plain language that is easy and interesting to read. Yet I stay professional (just without the corporate-speak) - when I write for you, your audience will simply "get it".
  • Lastly, I run a real business here. We're members of the BBB, we have an excellent Dun and Bradstreet rating, and again, I'm on the shelf at your local bookstore (or at least in the computer if someone bought the last copy!) Oh, and I'm really easy to work with too - just ask my wife (well, depending on the day.)
Wow, you've read this far. It's really hard to get someone to read this far down a page. That should tell you something. If you need website copywriting, then contact me.


Professional website copywriting services for all of your important business writing needs.